New In Litmus: Enhance Your Email Protection Strategy with the New Email Guardian Dashboard – Litmus

Kimberly Huang

Email marketers are no strangers to the exhilarating ride of their craft. One day, your campaigns are flawless masterpieces; the next, an important image doesn’t render or a crucial link stops working. The most frustrating part? Often, these hiccups are beyond your control. On average, email clients make updates every 1.2 days. Combine this with … Read more

10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails – Litmus

10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails - Litmus

Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient. However, despite its proven … Read more

Craft the perfect pitch: 7 influencer outreach email and DM templates

Craft the perfect pitch: 7 influencer outreach email and DM templates

You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s time to start sending out emails. But with so many people to connect with, influencer outreach is time-consuming, especially if you’re manually drafting emails from scratch. That’s why we recommend using influencer outreach email templates … Read more

11 Powerful Examples of Dynamic Email Content [+ Guide] – Litmus

Kimberly Huang

Not all email personalization is created equal.  There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more

AI-Generated Email Summaries: What Marketers Need To Know – Litmus

Kimberly Huang

Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing teams now leverage AI in their email campaigns—and 31% plan to invest more in AI and machine learning this year. Recent headlines … Read more

Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right

Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right

“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not … Read more

Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email … Read more

Key Lessons to Enhance Your Email Personalization Using Data – Litmus

Litmus

How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey. … Read more

The Most Popular Email Design Tools: Figma, Adobe, and More – Litmus

Kayla Voigt

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more

Email Analytics: How to Measure Email Marketing Success Beyond Open Rate – Litmus

Kayla Voigt

Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though, email open rates have always been a bit of a vanity metric. (Yup, we said the quiet part out loud.) What makes … Read more

Make Every Subscriber a Winner: How to Use Email Scratch-Offs – Litmus

Kimberly Huang

On average, subscribers only spend 8.97 seconds with an email. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat.  That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs! With just a few clicks, you can bring a sense … Read more

How to Whitelist an Email in Gmail, Outlook, Yahoo, and More

How to Whitelist an Email in Gmail, Outlook, Yahoo, and More

Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me. I had to contact my IT team, who taught me how to whitelist an email address. Whitelisting emails is a helpful tech skill. I … Read more

Email Marketing Consulting: Strategies for Building Stronger Subscriber Relationships

Email Marketing Consulting: Strategies for Building Stronger Subscriber Relationships

Building rapport with your email subscribers plays a huge role in email marketing. Engaging with your audience and delivering quality content can boost brand loyalty and enhance conversion rates. This article will delve into strategies for consulting on email marketing that can assist you in fostering relationships with your subscribers. 1. Tailor Content to Suit … Read more

16 Ways to Integrate Social Media with Email in Marketing – Litmus

Kimberly Huang

Social media and email marketing are two of the most powerful channels at a marketer’s disposal. According to The State of Email Report, both email marketing and social media were ranked among the top three most effective channels for marketers. Source: The State of Email Report While email and social media are fundamentally different channels, … Read more

15 Litmus Power-User Tips to Make You a Better Email Marketer – Litmus

Nicole Swift

If you’re using Litmus to create, optimize, personalize, and analyze your campaigns, you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus tricks that can help you save time and improve your campaigns? Here are 15 Litmus power-user tips that … Read more

Boost Your Email List: 3 Easy Tactics to Expand Your Reach

Boost Your Email List: 3 Easy Tactics to Expand Your Reach

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email … Read more

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