Do you hear what I hear? That’s the whooshing sound of hundreds of thousands of holiday emails dashing through the snow on the way to subscribers’ inboxes. (Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest … Read more
Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your … Read more
As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak. For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. But with so many promotions flooding inboxes, how do you ensure yours stands out? In this blog, we’re diving … Read more
The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five. Every time you press send, your email goes through … Read more
Black Friday and Cyber Monday. The most important weekend for your business for the entire year. Shoppers expect big deals—and they’re ready to buy. 2023 generated a record $9.8 billion in online sales, up 7.5% from 2022. But everything you *think* you know about your audience is different during Black Friday and Cyber Monday, partially … Read more
The Best Dynamic Email Content Examples by Industry and Use Case Benefits of dynamic email content Dynamic content email examples by industry Dynamic content email examples by use case Personalize emails the way you want to—with or without complex code. The Best Dynamic Email Content Examples by Industry and Use Case Your subscribers are drowning … Read more
Email marketing automation can take your business from a time-consuming, slow-growing organization to a brand that continues to engage your audience and make sales in the background, even while you’re asleep! But how? In this article, I’ll take you through how email marketing automation can help your brand, and which tools you should consider adding … Read more
Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s … Read more
I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email … Read more
Email personalization and the eCommerce customer journey Benefits of using email personalization for eCommerce Collecting and leveraging customer data Email personalization strategies for eCommerce Tips for creating personalized eCommerce email campaigns eCommerce email personalization examples How to measure the success of your personalized email campaigns Best practices for personalized eCommerce emails Take your eCommerce emails … Read more
Over the period of one year, we looked at over 5 million Previews and QA results in Litmus and found that 96% of emails contained content errors and 75% had broken links. These issues could lead to a lack of engagement, lost email revenue, and more critically—diminished brand trust. How many times have you unsubscribed … Read more
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter. Suddenly, you are “volunteered” to do it and … Read more
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too. We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 46% of email marketers have up to five emails in production at any … Read more
Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts. Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, … Read more
Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught … Read more
Email marketers are no strangers to the exhilarating ride of their craft. One day, your campaigns are flawless masterpieces; the next, an important image doesn’t render or a crucial link stops working. The most frustrating part? Often, these hiccups are beyond your control. On average, email clients make updates every 1.2 days. Combine this with … Read more
Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient. However, despite its proven … Read more
