Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

A laptop displays an email icon on its screen

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, … Read more

My Favorite B2B Email Marketing Examples and What Teams Can Learn

marketer creating a b2b email marketing campaign

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of … Read more

Your Guide to Bulletproof Email Buttons that Work

Your Guide to Bulletproof Email Buttons that Work

Key takeaways ✨ You should never use bulletproof button images because they get lost when images are turned off—and they’re not accessible. Eye-catching and clickable buttons depend on multiple factors like shape, size, spacing, and more. There are five ways to code bulletproof CTAs including conditional-padding, VML-based, padding-based, border-based, and padding-and-border-based. Have you heard of … Read more

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

email marketing strategies according to Sonia Thompson

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here’s the twist: making your emails more inclusive isn’t just good ethics — it’s good business. … Read more

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit jQuery(document).ready( function normalizeStickySidebar() { $(‘body’).scrollspy({target:’#getting-started-nav’, offset:290}); }); Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode … Read more

How to Expand Beyond Email Marketing With a Multichannel Strategy

How to Expand Beyond Email Marketing With a Multichannel Strategy

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! If you’ve landed on this article, you’re probably worried about your email marketing. Perhaps you’re doing everything “right”—following best-practices, considering email deliverability, and creating engaging content—but you’re still not cracking the inbox. You’re not alone. … Read more

The Guide to Accessible Design in Email Marketing

The Guide to Accessible Design in Email Marketing

Key takeaways: The goal of accessible design is to help everyone enjoy your content. There are many ways to make an email accessible including left-justifying your text, using a minimum font size, and more. It’s better to take small steps towards accessibility than none at all. Email design is more than pretty decoration and interesting … Read more

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: … Read more

The Litmus Team’s Top Email Tips for 2025

Steph Knapp

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. We’ll spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics.  Marketers will aim for goals … Read more

Email Marketing Trends for 2025: Insights to Elevate Every Send

Kimberly Huang

Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. You’re already setting your priorities and goals for the year ahead—but … Read more

Email Polls: Creating a Poll For Your Marketing Campaigns

Litmus

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by … Read more

A Comprehensive Glossary of Email Deliverability Terms

Kayla Voigt

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the … Read more

Personalized Email Marketing in the Age of AI

Personalized Email Marketing in the Age of AI

This is not an article that aims to convince you email personalization is important. You already know that, and you’re probably already doing it. But, like most marketers, you can’t help but feel you’ve got room to improve—but you’re facing challenges unlocking the opportunities that AI and modern marketing automation tools have presented. What Do … Read more

Unlock Email Campaign Potential: Proven Strategies for 2025

Unlock Email Campaign Potential: Proven Strategies for 2025

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How … Read more

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as … Read more

Generational Divides in Email: Are Marketers Missing their Mark?

Generational Divides in Email: Are Marketers Missing their Mark?

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below. Email Quantity  67% of consumers say they receive too many … Read more

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