10 Email Marketing Predictions from the Experts – Litmus


We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. … Read more

How to Use Litmus for Email Automation When You’re Asked to Do More With Less – Litmus

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers this year, and one we’ll … Read more

Most Popular Email Clients in July 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two things we always like to … Read more

Email Content Automation: What It Means and Why It’s Effective – Litmus

This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact.  In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences.  Organizations using advanced personalization generate 17% more revenue … Read more

Evaluate Your Email Performance with an Email Reporting Template – Litmus

Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use … Read more

What to Do if Your Email is Hacked (+ Sample Messages To Send)

If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself … Read more

Is Email Marketing Dead? – DigitalMarketer

“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right there and listen up, because I’m going to let you in on a little secret… THREE little secrets to be exact.  Lately, … Read more

How to Increase Email Sign-ups With Better Forms (+Examples)

In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits. That all starts with your sign-up form. Better email sign-up forms … Read more

Email Deliverability Terms You Need to Know [Cheat Sheets] – Litmus

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing.  While email deliverability can be a bit of a mystery, understanding some of the … Read more

How to Create Clickable Phone Numbers with HTML in Email – Litmus

A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step.  Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you … Read more

Three Key Lessons to Enhance Your Email Marketing Personalization Using Data – Litmus

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging.  But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a … Read more

14 of the Best Examples of Beautiful Email Design

Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task. When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment … Read more

How Progressive Profiling Email Marketing Improves Data Accuracy – Litmus

This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content … Read more

12 Email Footer Design Best Practices – Litmus

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained.  Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In … Read more

How to Create an Interactive Email: 7 Elements to Add – Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. … Read more

How to personalize throughout the email customer journey – Litmus

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough. You must take the time to understand your unique audience and the journey you want them to take.  We recently hosted a … Read more

Why Email Content Automation is Good for Business

This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized … Read more

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