Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught … Read more
Email marketers are no strangers to the exhilarating ride of their craft. One day, your campaigns are flawless masterpieces; the next, an important image doesn’t render or a crucial link stops working. The most frustrating part? Often, these hiccups are beyond your control. On average, email clients make updates every 1.2 days. Combine this with … Read more
Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient. However, despite its proven … Read more
You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s time to start sending out emails. But with so many people to connect with, influencer outreach is time-consuming, especially if you’re manually drafting emails from scratch. That’s why we recommend using influencer outreach email templates … Read more
Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more
Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing teams now leverage AI in their email campaigns—and 31% plan to invest more in AI and machine learning this year. Recent headlines … Read more
“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not … Read more
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email … Read more
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed … Read more
How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey. … Read more
It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more
Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though, email open rates have always been a bit of a vanity metric. (Yup, we said the quiet part out loud.) What makes … Read more
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt. Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an … Read more
On average, subscribers only spend 8.97 seconds with an email. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs! With just a few clicks, you can bring a sense … Read more
Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me. I had to contact my IT team, who taught me how to whitelist an email address. Whitelisting emails is a helpful tech skill. I … Read more
Building rapport with your email subscribers plays a huge role in email marketing. Engaging with your audience and delivering quality content can boost brand loyalty and enhance conversion rates. This article will delve into strategies for consulting on email marketing that can assist you in fostering relationships with your subscribers. 1. Tailor Content to Suit … Read more
Social media and email marketing are two of the most powerful channels at a marketer’s disposal. According to The State of Email Report, both email marketing and social media were ranked among the top three most effective channels for marketers. Source: The State of Email Report While email and social media are fundamentally different channels, … Read more
