Personalization in Email Marketing Has to Include Strategy  – Litmus

Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more

How to Recover from an Email Personalization Mistake – Litmus

Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover … Read more

Learn How to Use Email Split Testing Like a Scientist

What’s the best day of the week to send an email? Will a blue button or a red button get more clicks? Which call-to-action is more likely to convert to a sale? You know you’ve asked yourself these questions before, as every eager entrepreneur has. Maybe you’ve even taken to Google in the hopes of finding … Read more

MPP in Email Marketing: Myths, Facts and Your Response – Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time … Read more

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise … Read more

How These Small Businesses Are Winning At Email Marketing

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective … Read more

Why Email Marketing Matters for Monetization with Alex Cattoni [VIDEO]

DigitalMarketer has just released a brand new email marketing certification course!  Our expert line-up of instructors includes: Richard Lindner, our resident “jack-of-all-trades.” Over the past 12 months he has managed well over a BILLION email sends, created & implemented strategies to overcome major changes in Yahoo, Hotmail, and Gmail algorithms, tripled email open rates, doubled … Read more

Taking the Mystery Out of Email Deliverability [Infographic] – Litmus

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8 Tips For Writing Effective Email Subject Lines [VIDEO]

We’ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy. The Self-Interest Email Subject Line These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email. Self-interest … Read more

Top 5 Priorities for Successful Email Marketing Programs – Litmus

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help … Read more

How to Measure Email Marketing Success: Beyond Open Rate

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! … Read more

Try These Email Marketing Ideas to Drive Growth – Litmus

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Email Deliverability: What It Is and Why It Matters – Litmus

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