Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations – is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective … Read more
DigitalMarketer has just released a brand new email marketing certification course! Our expert line-up of instructors includes: Richard Lindner, our resident “jack-of-all-trades.” Over the past 12 months he has managed well over a BILLION email sends, created & implemented strategies to overcome major changes in Yahoo, Hotmail, and Gmail algorithms, tripled email open rates, doubled … Read more
#simple-text-block-block_61d4c31995765 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; } .block-simple-text-block .row … Read more
We’ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy. The Self-Interest Email Subject Line These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email. Self-interest … Read more
Here are five examples of graphics that you SHOULD NOT include in any of your email marketing campaigns. Trust us, we’ve made plenty of email marketing mistakes. We found this out the hard way so that you don’t have to. Avoid Using Graphics That Don’t Fit Your Brand Colors It may sometimes be a little … Read more
Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help … Read more
When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more
Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! … Read more
#simple-text-block-block_62504f3015741 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; } .block-simple-text-block .row … Read more
#simple-text-block-block_61d4c31995765 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; } .block-simple-text-block .row … Read more
#simple-text-block-block_61fc208195598 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; } .block-simple-text-block .row … Read more
You’ve obtained a prospect’s email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And… well, that’s why you need email list validation. Read the full article at MarketingProfs
Email marketers are on a constant search for a silver bullet: the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists, there is something that can help. Brand Indicators for Message Identification—referred to as BIMI for short—is an emerging email standard that can … Read more
Over the past 20 years, the Internet has become an integral part of our lives. We are used to applying electronic payment services, paying bills through Internet banking, conducting business, and text messaging. Anyway, if we do not follow the basic rules of electronic safety, our data can become the prey of fraudsters. Students are … Read more
Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read the full article at MarketingProfs
Last year, Kickdynamic released their latest innovation – product recommendations for email. Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email. Most viewed, most purchased, individual recommendations … Read more
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize these free email marketing … Read more
Learning how to write a top-notch sales email isn’t easy. Recipients receive an average of 120 new emails every day, but they only choose to respond to about 25% of them. That statistic might discourage some senders but only those who view the glass half empty. 25% of emails are getting responses, and that means … Read more
