The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday … Read more
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI. Unless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple … Read more
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share … Read more
![The Best Time to Send an Email [2023 Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/best-time-to-send-an-email.pngkeepProtocol.png "The Best Time to Send an Email [2023 Research]")
Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM – 12 PM or 12-3PM. This isn’t a coincidence, either. While the answer to “What’s the best time to send an … Read more
![Email Analytics [Research]: 8 Email Marketing Metrics You Should Track](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-51.jpgkeepProtocol.jpeg "Email Analytics [Research]: 8 Email Marketing Metrics You Should Track")
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I … Read more
In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox and not marked … Read more
Now that Apple’s Mail Privacy Protection dominates reading environments, email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must. It’s a great way to guarantee a good experience for your subscribers everywhere, … Read more
We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community … Read more
Building emails is hard. (Ask us how we know.) And sometimes, you’re just stuck, pressed for time, or could use a little burst of creativity. That’s where we come in. Why reinvent the wheel? We’ve been building emails that work for nearly two decades, and we love helping you build great emails too. It’s kind … Read more
Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure. The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails. The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall … Read more
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming … Read more
Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or newsletter sign-ups. Introducing urgency into the inbox encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action. There are plenty of questions people still have about … Read more
And we’re back, with another fabulous update—September edition! This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release … Read more
In the bustling world of digital marketing, the cannabis industry finds itself at an intriguing intersection. As legalization spreads across the U.S., there’s a rapidly growing market for cannabis products. However, this industry’s unique position means conventional advertising methods can be unavailable or heavily restricted. Yet, where traditional means fall short, digital strategies present great … Read more
It’s the end of August already? That means pumpkin spice season is just around the corner… or is already here, according to Starbucks. Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all … Read more
Starting to feel like your email workflow has a little too many moving parts? Yeah, us too. And probably every other email marketer ever, if we’re being honest. It’s a craft that just has a lot of tools, steps, processes, review stages, stakeholders… The list goes on. And if you’re like us, you’re always looking … Read more
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of the most effective and trusted marketing channels because it builds a direct relationship between you and your customer. But are email marketers always happy … Read more
I clean my inbox like a five-star hotel. Multiple times a day, I sort through the messages and brutally decide which email deserves the honor of my click—and which will be sent immediately to the trash. There’s something satisfying about batch selecting and dumping a row of unread emails into oblivion. And a majority of … Read more
