Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally

Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally

Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI … Read more

Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning)

Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning)

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive emotions of all time. Procter & Gamble (P&G) dominates DAIVID’s chart, with five of the top seven ads – including the top three … Read more

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