Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline … Read more
We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the … Read more
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business—extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation … Read more
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. 💡 To keep up with Ayomi, check out her website, TikTok and LinkedIn. Ayomi’s journey as a creator immediately stands out because she didn’t start in … Read more
Managing employee performance is a crucial aspect of running a small business. While it may appear to be a difficult endeavor, it is critical to ensure that your staff is fulfilling their objectives and contributing to the success of your organization. The key to successful performance management is to establish clear targets, offer frequent evaluations, … Read more
Onboarding is a constant problem in the staffing industry. Many companies have many candidates waiting in the wings, resulting in a more extended period to fill positions and more work for recruiters. Even more so, the onboarding methodology is continually evolving. It’s common practice to enhance employee loyalty by motivating them with a mission statement … Read more
Whatever sector, hiring the right people is the key to creating a winning team and this is where some businesses make mistakes. Hiring someone on first impressions alone is risky, to say the least, and when you do, it usually leads to issues, which always impact the organization in some ways. Here are a few … Read more
