LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
Using visual content significantly boosts engagement in social media advertising, attracting user interest and prompting more interactions. A study carried out by PR News reveals that posts with images receive 94% more views than those without, underscoring the compelling attraction of visual elements in drawing and maintaining the audience’s focus on social platforms. This strategic … Read more
Native Advertising: In this age of digitalization, where we cannot have enough attention and customers are being bombarded with promotional messages, making the message outstanding has become a challenge to marketers. Many classical ways of advertising can hardly catch the target audience and stimulate close and meaningful communication. That is what content marketing does, bringing … Read more
GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while … Read more
In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s … Read more
In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every … Read more
Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the … Read more
We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the … Read more
Customer Relationship Management (CRM) platforms are revolutionizing the business world, redefining how companies interact with their customers. In an era where customer experience is paramount, these platforms provide businesses with the tools they need to build meaningful, long-lasting relationships. This article will explore: What is CRM? The Evolution of CRM CRM and Customer Engagement: A … Read more
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of … Read more
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already … Read more
In today’s fast-paced digital landscape, grabbing attention is more challenging than ever. Businesses need to utilize every tool in their arsenal to stand out and engage their audiences. Traditional social media posts—be it text or static images—are not always enough to capture the ever-wandering eyes of modern consumers. This is where the power of animation … Read more
Gamification marketing is a strategy for improving engagement and getting consumers more excited about your message. It can be applied across channels, including digital, digital out-of-home, mobile, and activations. Gamification marketing incorporates game elements into your marketing campaign. There are many different ways to implement gamification, and we’re going to take a look at the … Read more
Engagement Instagram Captions Get your manicure done and wear the perfect dress for yourself. If you have been with your man for a couple of years now, then you can expect your man to pop the questions any day. Even if you are prepared for all the engagement occasions, after the engagement, obviously you need … Read more
Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content … Read more
Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right? Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big … Read more
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, … Read more
Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled out. Growth is Validation of Bing Microsoft wrote that the steady growth in active users of Bing search is setting new records. While acknowledging that … Read more
