B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more
Remember when Instagram stole the whole concept of Snapchat and added Instagram Stories to its platform? The brilliant minds behind the popular photo-sharing social network did it again, but this time they capitalized on TikTok’s rising popularity and added Reels to the app. Steal, borrow, take, innovate—it doesn’t matter. Instagram Reels are here to stay, … Read more
Joshua Smith is the founder and chief technology officer of Kaon Interactive. Kaon is a B2B interactive sales and marketing solution that helps the world’s most visionary B2B companies increase sales effectiveness. They’ve worked with customers like Siemens, Netscape, Dell, and Ricoh to improve B2B sales through virtual experiences. As a founder, Joshua has directed … Read more
Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling … Read more
Social media engagement plays an essential role in measuring the interaction with your account and social media content. Moreover, this overall engagement can easily cover a wide range of actions across every social media platform. Now, why is engagement so important for social media? With proper engagement, you can boost your interaction and communication and … Read more
A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Read on to discover how you can harness the power … Read more
We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. Buffer customers have been asking for carousel direct scheduling for a while (it was the most requested feature in our last customer survey), and we’re not surprised! There’s lots of evidence … Read more
![Engagement Trends for Four Major Social Networks [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Engagement-Trends-for-Four-Major-Social-Networks-Infographic.jpg "Engagement Trends for Four Major Social Networks [Infographic]")
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. Read the full article at MarketingProfs
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint. Read the full article at MarketingProfs
