How an Entertainment Strategy Helps You Cut Through the White Noise

How an Entertainment Strategy Helps You Cut Through the White Noise

This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I failed to mention … Read more

3 ways to adapt content for the era of social media entertainment

3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role … Read more

How TikTok Is Evolving From Social Media App to Entertainment Platform

How TikTok Is Evolving From Social Media App to Entertainment Platform

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming … Read more

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