PLF, or Product Launch Formula, is the brainchild of multimillionaire Jeff Walker. His approach hinges on sending high-value videos to your audience in the lead up to the actual launch, and it’s spread like wildfire. PLF consists of four phases: Pre-Pre Launch, Pre-Launch, Launch, and Post-Launch. Pre-Pre Launch is for building the email list using … Read more
Everyone has a personal brand, by design or by default. In this day and age, building a personal brand online is at the heart of personal growth. Not just that, as an entrepreneur, your personal brand is essential to start a business and scale it. Whether you’re an entrepreneur, a business owner, or a consultant, … Read more
Marketing automation is a critical tool when running a tight budget. Here are a few marketing automation tools that I find especially useful.
Like I mention all the time here, trial and error is a costly and inefficient way to learn. Better to learn from others instead. One great way to do that is by attending conferences. Below are five of my favorite takeaways from Anthony Mastellone’s Digital Growth Summit on how to supercharge your e-commerce business.
