Navigating the New Era of Email Marketing – Litmus

Litmus

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need … Read more

SD-WAN – Revolutionizing Wide Area Networks For The Cloud Era

The emergence of Software-Defined Wide Area Networking (SD-WAN) stands as a transformative force. At its core, SD-WAN redefines how Wide Area Networks (WANs) operate, providing a flexible and efficient solution tailored for the cloud era. As businesses increasingly migrate their operations to the cloud, the demand for SD-WAN has grown exponentially. Understanding SD-WAN SD-WAN, or … Read more

2023 Survey Review: State Of Marketing Data Standards In The AI Era

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking … Read more

The Hybrid Human-AI Strategy In The Era Of Google SGE

In the evolving digital landscape, the importance of a hybrid human-AI strategy in content creation cannot be understated. By combining human expertise with the unparalleled data analysis capabilities of AI, content creators are in a unique position to produce content that not only informs but also deeply resonates with readers. AI can quickly identify data … Read more

Embracing a New Era of Email Marketing – Litmus

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. Email is at the core of any integrated marketing program, and the demands on marketing teams in terms of volume, quality, and outcomes have only increased. We … Read more

3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role … Read more

Elon Musk Buys Twitter For $44 Billion. Promises A New Era Of “Free Speech” For Everyone

Tesla CEO Elon Musk recently acquired social media giants Twitter for a whopping $44 Billion on 25 April 2022. While he might be the world’s richest man, he aims even higher with this new takeover by promising a new era of “free speech” for everyone.  Twitter With “Free Speech” – A Necessity Or An Afterthought? … Read more

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