GA4 Custom Event Tracking for SaaS Without the Headache
Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth. Source link
Event
Google Rolls Out One-Click Event Tracking In GA4
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event” and “Create key event.” Machine learning identifies important site events automatically, eliminating manual setup time. These features are now available for all GA4 properties and … Read more
Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when … Read more
10 Best Event Registration Software Tools [+ What Makes Them Great]
![10 Best Event Registration Software Tools [+ What Makes Them Great]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/65_8-Best-Event-Registration-Tools.png "10 Best Event Registration Software Tools [+ What Makes Them")
I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her rattle off the many tasks that need to be completed before, during, and after an event. And … Read more
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was … Read more
Legal SEO Conference: The World’s First SEO Event Tailored Exclusively For Lawyers
This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Only 150 spots available The Legal SEO Conference is the first and only SEO event dedicated entirely to law firms and legal professionals. It offers a unique opportunity for lawyers … Read more
The Ultimate Guide to Event Marketing for Business in 2025
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s … Read more
The Must-Attend Event For Publishers: News & Editorial SEO Summit
This post was sponsored by News and Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there’s no one-size-fits-all solution—especially for news publishers. That’s why the News & Editorial SEO Summit (NESS) is a game-changer. Created by industry leaders John Shehata and Barry Adams, NESS … Read more
Relationship Cultivation Strategies: 3 Ways to Build Event Connections
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating … Read more
Google Launches Custom Event Data Import For GA4
Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more
Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW's Co-President
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive … Read more
News & Editorial SEO Summit: Publishers’ Must-Attend Event
This post was sponsored by News and Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there is no universal solution or one-size-fits-all approach. Search engine optimization strategies vary significantly among industries, particularly for news publishers. That’s why, if you work in the publishing industry, the … Read more
10 Essential Event Marketing Tips
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices for … Read more
13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of … Read more
Microsoft Introduces Insights For Universal Event Tracking Tags
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
Register for Litmus Live 2023: The Ultimate Event for Email Pros – Litmus
Registration is now open for Litmus Live 2023! On September 11th-13th, 2023, the best event for email marketers, designers, and developers will be happening in-person in Boston and virtually. Over the course of three days, you’ll get inspired by email pros with in-person live sessions (or live streaming for our virtual attendees), one-on-one Q&A sessions … Read more
Virtual Event Plans and Challenges
Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester. The report was based on data from a survey conducted in August 2022 … Read more
The Largest SEO Event In 3 Languages
This post was sponsored by puntorojo. The opinions expressed in this article are the sponsor’s own. Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? If you work in SEO or just want to keep learning about it, SEOday is the online conference you’ve been looking for. For the first … Read more
