![What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-seeding-1-20250123-2593003.webp.webp "What Is Content Seeding & How Does It Work? Here’s")
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more
![How to Write a Content Brief [Template + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-brief-1-20250120-7521165.webp.webp "How to Write a Content Brief [Template + Examples]")
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. … Read more
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. … Read more
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. Thankfully, TikTok ads are here to bypass the unknowns and reach your audiences, and the best TikTok ads have … Read more
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of AI Automation 1. AI Bots … Read more
In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings. The questions flew around randomly, the objective changed every minute, … Read more
![The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/216_Thought-Leadership.webp.webp "The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples")
I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just … Read more
![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/ai-for-b2c-marketing-1-20241201-5752986.webp.webp "How B2C Companies Leverage AI Marketing [Examples & Tips]")
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% … Read more
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions … Read more
![12 Benefits of Content Marketing [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-25T181840.691.jpg "12 Benefits of Content Marketing [+ Examples]")
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog. … Read more
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing. Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a … Read more
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions … Read more
![Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/image1-Nov-15-2024-08-13-06-4149-PM.png "Getting Your Scope of Work Right — the Complete Guide")
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems … Read more
![Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Offer-letter-1-20241115-4557732.webp.webp "Need to Write a Job Offer Letter? I’ve Got You")
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak … Read more
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize … Read more
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers. This is all fine and dandy, but what happens if someone posts about work or voices a contrasting … Read more
![What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/d2c-marketing-featured.png "What Is D2C Marketing? Here Are 11 Tips I Found")
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, … Read more
