Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than … Read more
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is … Read more
![Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/social-sharing.png "Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]")
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also … Read more
AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the right prompts can perform low- and medium-level difficulty tasks, allowing more focus on strategic decision-making. In this guide, we will walk you through step by … Read more
Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage. In this guide, I’ll share some best practices for homepage design along with brilliant homepage design examples that have implemented … Read more
![14 Best Corporate Social Responsibility Examples in 2024 [+Trends]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/corporate-social-responsibility-examples.pngkeepProtocol.png "14 Best Corporate Social Responsibility Examples in 2024 [+Trends]")
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a difference, meaning they care about corporate social responsibility. In this post, I’ll discuss: Types of Corporate Social Responsibility How can brands be socially responsible? Corporate … Read more
![What is a Media Kit — and How to Make One That Wows [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/what-is-a-media-kit.pngkeepProtocol.png "What is a Media Kit — and How to Make")
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie. Whether you’re a new or tenured brand, media coverage can have a massive impact on how you are perceived by your target audience. That’s where a media kit (a close cousin of the press kit) … Read more
Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words. But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost … Read more
![Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/onepager-1.webpkeepProtocol.webp "Writing the Ultimate One-Pager About Your Business: 8 Examples and")
Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue. I’ve … Read more
If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic … Read more
![How to Create a Content Style Guide [+Free Guide & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/image1-May-07-2024-07-15-58-1152-PM.webpkeepProtocol.webp "How to Create a Content Style Guide [+Free Guide &")
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial? I don’t think so. After all, there’s a difference between … Read more
![15 Best Examples of Professional Goals [+Tips to Achieve Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/Untitled-design-2024-04-26T164953.354.pngkeepProtocol.png "15 Best Examples of Professional Goals [+Tips to Achieve Them]")
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. … Read more
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without … Read more
Everybody loves to win prizes—especially from their favorite brands. Create a social media giveaway or contest to feed this desire while improving your social media engagement and supercharging the buzz around your brand. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty. In this article, we take you through … Read more
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence … Read more
![Why You Need a Responsive Web Design and How to Do It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/responsive-web-design-1.jpgkeepProtocol.jpeg "Why You Need a Responsive Web Design and How to")
The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total … Read more
![How to Write a Memo [Template & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-to-write-memo_0.webpkeepProtocol.webp "How to Write a Memo [Template & Examples]")
When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…) Before writing … Read more
The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve. Together, the design, written content, and visual elements of an … Read more
