For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions … Read more
![Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/image1-Nov-15-2024-08-13-06-4149-PM.png "Getting Your Scope of Work Right — the Complete Guide")
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems … Read more
![Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Offer-letter-1-20241115-4557732.webp.webp "Need to Write a Job Offer Letter? I’ve Got You")
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak … Read more
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize … Read more
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers. This is all fine and dandy, but what happens if someone posts about work or voices a contrasting … Read more
![What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/d2c-marketing-featured.png "What Is D2C Marketing? Here Are 11 Tips I Found")
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, … Read more
![13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/creating-videos-for-instagram-featured.png "13 Tips for Creating Videos for Instagram Like the Brands")
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1 … Read more
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you … Read more
![Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/sustainable-marketing-1-20241014-8761093.webp.webp "Sustainable Marketing: Key Principles & How to Leverage It [+")
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between similar products, I’m often more likely to choose the brand with sustainable practices. I know from research that I’m not alone. Our State of Consumer … Read more
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you’ve reached the right blog. … Read more
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with … Read more
![How to Create the Perfect Project Timeline [Template + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/project-timeline-template-1-20240919-3074583.webp.webp "How to Create the Perfect Project Timeline [Template + Examples]")
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all … Read more
The Best Dynamic Email Content Examples by Industry and Use Case Benefits of dynamic email content Dynamic content email examples by industry Dynamic content email examples by use case Personalize emails the way you want to—with or without complex code. The Best Dynamic Email Content Examples by Industry and Use Case Your subscribers are drowning … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand … Read more
![9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/marketing-research-methods-featured.png "9 Best Marketing Research Methods to Know Your Buyer Better")
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the … Read more
Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more
![Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/target-audience-1-20240725-195191-1.webp.webp "Target Audience: My Tips for Finding the Perfect Fit [+")
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because we are those companies’ target audience. Every product … Read more
