Whether you’re working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, “what is an SLA and how do I write one?” Traditionally, an SLA serves to define exactly what a customer will receive … Read more
![What are ISVs? [Examples, Benefits, and More]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/ISV.pngkeepProtocol.png "What are ISVs? [Examples, Benefits, and More]")
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come … Read more
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of … Read more
Creating content is not easy; it takes work and a lot of time. And if you’re not a full-time creator, you probably don’t have the time and resources to focus all your energy on content creation. So, if you haven’t experimented with repurposing content yet, now is the best time to start! And even if … Read more
![New Marketing Jobs That Could Focus on AI [Data + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Untitled-design-32.jpgkeepProtocol.jpeg "New Marketing Jobs That Could Focus on AI [Data +")
It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve … Read more
![The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/top-types-of-ai-generated-content-in-marketing.pngkeepProtocol.png "The Top Types of AI-Generated Content in Marketing [New Data,")
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality … Read more
![5 Dos and Don'ts When Making a SMART Goal [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/smart-goals.webpkeepProtocol.webp "5 Dos and Don'ts When Making a SMART Goal [+Examples]")
Every year I create vague New Year’s resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2023 goal from “read more books” to “read two books per month to hit my goal of reading 24 before the end of the … Read more
![16 Great Examples of Welcome Emails for New Customers [Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/36_Welcome-Email-Templates.jpgkeepProtocol.jpeg "16 Great Examples of Welcome Emails for New Customers [Templates]")
We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression. Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns … Read more
Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom charts and reports that provide a comprehensive view of your data, bringing together insights from multiple data sources. This technique can be particularly … Read more
Business plans might seem like an old-school stiff-collared practice, but they deserve a place in the startup realm, too. It’s probably not going to be the frame-worthy document you hang in the office—yet, it may one day be deserving of the privilege. Whether you’re looking to win the heart of an angel investor or convince … Read more
![The Ultimate Guide to Google Ads [Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/37_Google-Ads.jpgkeepProtocol.jpeg "The Ultimate Guide to Google Ads [Examples]")
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad, and so have your potential customers. And if you’ve landed on this blog post, you’re probably looking to get in on the Google Ads action for your own business. You’re in … Read more
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a … Read more
![27 of the Best Professional Bio Examples We've Ever Seen [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/professional-bio-examples-4.jpgkeepProtocol.jpeg "27 of the Best Professional Bio Examples We've Ever Seen")
Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals. To help you author one that packs a punch, we’ll teach you how to write a professional bio, give you professional bio … Read more
![Making the Most of ChatGPT [+10 Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/chatgpt3-examples.pngkeepProtocol.png "Making the Most of ChatGPT [+10 Examples]")
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. The question, however, is how good it … Read more
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. … Read more
![How to Write a Creative Brief in 11 Simple Steps [Examples + Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/Creative-Brief-Featured-Image.pngkeepProtocol.png "How to Write a Creative Brief in 11 Simple Steps")
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated … Read more
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for … Read more
As an SEO professional, you’ve heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning models from Google, such as BERT and RankBrain. These are all great applications of machine learning. But it isn’t always immediately apparent how machine learning can be useful … Read more
