The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

Whether you’re working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, “what is an SLA and how do I write one?” Traditionally, an SLA serves to define exactly what a customer will receive … Read more

What are ISVs? [Examples, Benefits, and More]

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come … Read more

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of … Read more

New Marketing Jobs That Could Focus on AI [Data + Examples]

It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve … Read more

The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality … Read more

5 Dos and Don'ts When Making a SMART Goal [+Examples]

Every year I create vague New Year’s resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2023 goal from “read more books” to “read two books per month to hit my goal of reading 24 before the end of the … Read more

16 Great Examples of Welcome Emails for New Customers [Templates]

We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression. Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns … Read more

How To Blend Data In Looker Studio With Practical Examples

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom charts and reports that provide a comprehensive view of your data, bringing together insights from multiple data sources. This technique can be particularly … Read more

How to Write a Business Plan (Tips, Templates, Examples)

Business plans might seem like an old-school stiff-collared practice, but they deserve a place in the startup realm, too. It’s probably not going to be the frame-worthy document you hang in the office—yet, it may one day be deserving of the privilege. Whether you’re looking to win the heart of an angel investor or convince … Read more

The Ultimate Guide to Google Ads [Examples]

Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad, and so have your potential customers. And if you’ve landed on this blog post, you’re probably looking to get in on the Google Ads action for your own business. You’re in … Read more

50 AI Prompt Examples for Marketers to Use in 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a … Read more

27 of the Best Professional Bio Examples We've Ever Seen [+ Templates]

Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals. To help you author one that packs a punch, we’ll teach you how to write a professional bio, give you professional bio … Read more

How to Write a Creative Brief in 11 Simple Steps [Examples + Template]

The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated … Read more

11 A/B Testing Examples From Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for … Read more

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