SEO Topic Clusters: Complete Guide, Examples & Free Templates
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now. Source link
Examples
How to master the basics of social media advertising [+ 5 examples]
I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing … Read more
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by … Read more
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of … Read more
10 New YouTube Marketing Strategies With Fresh Examples For 2025
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more
10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and … Read more
Data Visualization: Tips and Examples to Inspire You
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also … Read more
11+ Real-World AI Agent Examples
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world … Read more
10 New YouTube Marketing Strategies With Fresh Examples For 2025
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data discrepancies, cumbersome analysis, and the time required to share understandable, jargon-free reports with different stakeholders. Fortunately, AI is turning these obstacles into opportunities by filling … Read more
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/10-Top-Converting-Landing-Pages-That-Boost-Your-ROI-With.png "10 Top Converting Landing Pages That Boost Your ROI [With")
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good; … Read more
Media Mix Modeling: What It Is and How to Use It [+ Examples]
![Media Mix Modeling: What It Is and How to Use It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/media-mix-modeling-1-20250216-2505933.webp.webp "Media Mix Modeling: What It Is and How to Use")
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated … Read more
I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]
![I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/pert-1-20250213-8082845.webp.webp "I Took a Deep Dive Into PERT to Create More")
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time … Read more
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
![Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/anatomy-of-a-fb-ad.png "Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns")
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a … Read more
Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
![Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/super-bowl-ad-alternatives-1-20250130-4687316.webp.webp "Can't Afford a Super Bowl Ad? Try These Marketing Alternatives")
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are … Read more
7 AI in social media examples to inspire your strategy
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performance—they just can’t drive the car. The AI in social media examples we’re sharing in this … Read more
What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]
![What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-seeding-1-20250123-2593003.webp.webp "What Is Content Seeding & How Does It Work? Here’s")
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more
How to Write a Content Brief [Template + Examples]
![How to Write a Content Brief [Template + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-brief-1-20250120-7521165.webp.webp "How to Write a Content Brief [Template + Examples]")
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. … Read more
