Expensive

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

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Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget … Read more

Making Your Website Look Expensive with Simon Trafford [VIDEO]

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Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise … Read more

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