If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This concept is a mix of factors that help Google determine if the content is relevant and helpful enough for users, thereby prioritizing it in search … Read more
Competitive markets are required to heavily depend on companies that are constantly acquiring and retaining customers. While traditional factors like product features, pricing, and marketing strategies play crucial roles, the significance of user experience (UX) cannot be overstated, being a huge part of this customer traction. It encompasses all aspects of the end-user’s interaction with … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional … Read more
The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. This technological advancement is fundamentally changing SEO strategies, requiring professionals to adopt a new approach to content creation. The impact on users is equally significant, with AI greatly facilitating access to … Read more
Tired of the same boring Discord server life? Want to add color and a sense of community life? How about adding a few tunes to your Discord? Now, you might be asking how to play music in Discord. Do not worry; we have a handy-dandy guide to take you through the whole discord music structure. … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results, traffic, … Read more
Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to make browsing smoother and safer. Personalized Browsing With Chrome M121 Google Chrome’s latest update, version M121, includes new experimental AI features to customize and streamline web browsing. These new features, rolling out to Chrome on … Read more
If you are running an adventure experience website, you know how important it is to attract and engage your potential customers. You want to showcase the amazing and thrilling experiences that you offer, such as flying, skydiving, bungee jumping, or ziplining. You want to convince them that your website is the best place to book … Read more
TikTok is now trying to improve the experience of users on larger devices. So, it has come up with an improved experience for users on tablets and other foldable devices. TikTok has launched a new upgrade of the platform’s UI and presentation on bigger screens. To put it simply, the application will now have a … Read more
![How AI Can Improve Your Customer Experience [New Data + Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/ai-customer-experience.pngkeepProtocol.png "How AI Can Improve Your Customer Experience [New Data +")
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you … Read more
Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site. Like … Read more
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more
Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories. Previously, the Search Generative Experience (SGE) feature was only available in the United States, India, and Japan. With this update, SGE is now accessible across Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, South Africa, and … Read more
Is SEO dead? ↪ No, it’s not. (I’ll explain below) Will SEO exist in 10 years? ↪ Yes, it will. (In some form or fashion) What’s the future of SEO? ↪ A marriage between AI, SEO, & Humans. Do I have your attention? My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built … Read more
Google has announced plans to extend its new generative AI-based search feature, Search Generative Experience (SGE), to teenagers aged 13-17 in the United States. The move follows the successful launch of Search Labs earlier this year and the feedback received from users aged 18-24. The younger demographic finds SGE particularly valuable, Google says, as it … Read more
Check out CallRail’s latest ebook to learn more about how analyzing phone calls can help: Tip 2: Use AI Call Data To Inform Your SEO Strategy & Maximize Your Potential You can use AI to pull important data from your clients’ phone conversations more efficiently and apply these insights to your marketing strategies with CallRail’s … Read more
