Google’s AI Search Experiment: “Learn About”

Google’s AI Search Experiment: “Learn About”

Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new … Read more

How Often to Post on Social Media for Business? A HubSpot Experiment

How Often to Post on Social Media for Business? A HubSpot Experiment

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? Read on to get the answers to key questions about how often to post on social media for … Read more

AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my … Read more

Google Unplugs “Notes on Search” Experiment

Google unplugs Notes On Search Experiment

Google is shutting down it’s Google Notes Search Labs experiment that allowed users to see and leave notes on Google’s search results and many in the search community aren’t too surprised. Google Search Notes Availability of the feature was limited to Android and Apple devices and there was never a clearly defined practical purpose or … Read more

Instagram Continues Its Experiment With Notes, A Feature Favorite Among Teen Users

Instagram Continues Its Experiment With Notes, A Feature Favorite Among Teen Users

Not every Instagram user is familiar with the Notes feature of Instagram in the inbox. Further, many users familiar with the feature consider it to be a minor element that does not need much attention. However, Instagram is continuously exploring different ways to use Notes, and there is a reason behind Instagram’s focus on this … Read more

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more

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