Nowadays, the operational efficiency of modern businesses is primarily influenced by their ability to keep up with trends and maintain the health of their IT infrastructure. Are you a company active in a competitive field where the differences between ventures come down to operational streamlining and the internal tools used? In that case, an excellent … Read more
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without … Read more
![9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/advertising-trend.pngkeepProtocol.png "9 Advertising Trends to Watch in 2024 [New Data +")
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a … Read more
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
![The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/top-b2c-marketing-trends.pngkeepProtocol.png "The Top 5 B2C Marketing Trends of 2024 [New HubSpot")
In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer … Read more
![Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/bluesky-is-open-to-the-public.pngkeepProtocol.png "Bluesky is Now Open to the Public. Should your business")
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social … Read more
![5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/marketing-trends-that-might-not-survive-2024.pngkeepProtocol.png "5 Marketing Trends That Might Not Survive in 2024 [HubSpot")
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam … Read more
![3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/02/Untitled-design-75-1.jpgkeepProtocol.jpeg "3 Roles Marketing Leaders Plan to Recruit in 2024 [New")
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You’ve come to the right blog … Read more
![4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/Untitled-design-73.jpgkeepProtocol.jpeg "4 TikTok Predictions that Creators on the Platform Are Preparing")
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more
A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. Yet, web copywriting is a strategy … Read more
![Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/social-media.pngkeepProtocol.png "Social Media Copywriting: Expert Tips for Composing Text on 5")
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are … Read more
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract … Read more
![How to Collaborate with Brands as a Content Creator [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/Untitled-design-65-1.jpgkeepProtocol.jpeg "How to Collaborate with Brands as a Content Creator [Expert")
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I’ve found the … Read more
![Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/lead-generation-content.webpkeepProtocol.webp "Lead Generation Content: Top Types to Use in 2023 [Data")
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that … Read more
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze, with courts and other related businesses popping up everywhere. In 2024, … Read more
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch this on-demand webinar and learn a unique methodology for growth that … Read more
You’ve got the idea. You’ve got the vision. Now you just need the product. When you source a product from a supplier, whether it’s local or (more likely) overseas, there are reasons to worry. Pick an unprofessional supplier and you could waste hundreds of hours and have to restart. Or miss a mistake in your … Read more
