Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget … Read more
Google announced a new feature for Gemini AI called Gems that are pre-defined specialized experts to help users code, coach, create content, brainstorm and handle other tasks. Gems will soon roll out with premade experts and the ability for user to create their own experts to handle specific tasks. What Is Gemini Gems? Gemini Gems is … Read more
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is more important than ever. Check out our webinar on August 28, 2024: “AI Overviews Explained: Expert Embedding Techniques for SEO Success” Market Brew is hosting … Read more
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made … Read more
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the … Read more
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections … Read more
![12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/community-management-best-practices_featured.png "12 Community Management Best Practices to Attract Your Biggest Advocates")
If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes). You … Read more
An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with search rankings and why Reddit can outrank expert articles. Why Do Anonymous Redditors Outrank Experts? The person asking the question wanted to know why an … Read more
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach. Unlike businesses, nonprofits don’t sell products or services. Instead, they want people to support a noble cause. Their marketing budget is also usually limited, but social networks come to the … Read more
AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the right prompts can perform low- and medium-level difficulty tasks, allowing more focus on strategic decision-making. In this guide, we will walk you through step by … Read more
The realm of marketing is always evolving, requiring adaptation and strategic planning. As businesses expand their presence, having an online marketing strategy is essential to staying competitive. This blog aims to delve into the world of marketing consulting by sharing success strategies gathered from industry experts. Strategies For Digital Marketing Success In 2024 There are … Read more
Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now offers more comprehensive summaries and source links. Essentially, Google’s SGE is an interactive generative AI-powered feature that uses existing results to answer search queries. Think … Read more
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances of KOLs in digital PR for SEO, underscoring their importance in building a real-world reputation that can influence ranking factors, particularly in specialized fields. I … Read more
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate … Read more
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC platforms, and marketers began adopting generative AI in earnest. The dust is settling after the initial exuberance … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Inflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Seeing troubled waters ahead comes with apprehension, but it’s also a gift. As much as disruption is inevitable in 2024, calls to the death of SEO are … Read more
