Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds … Read more
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update. The interview by Brandon Saltalamacchia comes against the background of … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
![What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/4-Ps-of-Marketing-FI.pngkeepProtocol.png "What Are the 4 Ps of Marketing? The Marketing Mix")
If you’ve been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix. Below, let’s learn about the four … Read more
Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. In this article, we’ll define what public relations is and what to expect if choosing it for … Read more
PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from PageRank, there’s no denying that it has long been a pervasive concept in the industry. Every SEO pro should have a good grasp of what … Read more
Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals … Read more
Simply put, YouTube automation involves creating automated revenue streams via the YouTube platform – users who automate their YouTube channels get others to make faceless video content for them. Yep – you can actually earn money with faceless video content as long as your videos are able to attract a mass audience. For instance, Ryan … Read more
Have you listened to an episode of The Foundr Podcast and heard a founder talk about Series A funding? You probably assume it relates to getting money for your startup from strangers, but what does it actually mean? And why are there different funding rounds? The jargon of startup funding rounds seems as easy as … Read more
