Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how they can sometimes cause problems. What Is A CDN? A Content Delivery Network (CDN) is a service that caches a web page and displays it from a data center that’s closest to the browser requesting … Read more
Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site. This metric matters to SEO as it’s one of Google’s Core Web Vitals. Pages with low CLS scores provide a more stable experience, potentially leading … Read more
In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
Google’s Martin Splitt addressed a question about website trustworthiness and whether competitors can negatively impact it. He explained how Google assesses site trustworthiness and clarified why factors like links and site traffic don’t have a negative influence on Google’s perception of trustworthiness. Trustworthiness Googlers, research papers and patents mention the trustworthiness of websites but there … Read more
Back in May Google’s Gary Illyes sat for an interview at the SERP Conf 2024 conference in Bulgaria and answered a question about the causes of crawled but not indexed, offering multiple reasons that are helpful for debugging and fixing this error. Although the interview happened in May, the video of the interview went underreported … Read more
Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. Translating or customizing core content for local markets is acceptable. However, unique content is still needed for certain pages. Source link
Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top … Read more
Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search marketer named David Minchala asked if Google’s canonicalization processes still worked but in a slower manner during a core algorithm update. The answer to that question … Read more
Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process that every SEO should know and understand. Goal Of Ranking Gary begins the presentation by emphasizing that the goal in search is to … Read more
In a Google Search Central video Google’s Gary Illyes explained part of webpage indexing that involves selecting canonicals, explaining what a canonical means to Google, a thumbnail explanation of webpage signals, he mentions the centerpiece of a page and tells what it does with the duplicates which implies a new way of thinking about them. … Read more
Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In The Search Results Several recipe bloggers have for the past few months brought up the issue of image thumbnails that stopped appearing in the search … Read more
Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help … Read more
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more
Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and is documented, may still come as a surprise to many publishers and SEOs. Robots Meta Tag The HTML meta element communicates metadata. Metadata is machine … Read more
Google has provided insight into how its algorithms handle recipe website content, responding to a question on X (formerly Twitter) about whether the company prioritizes simpler, more streamlined recipes over those with additional commentary. The Recipe Debate Recipe formatting has become a contentious topic in recent years, as some sites have been accused of adding … Read more
Users over the weekend were bewildered by Google Search Console failure to index webpages and the accompanying cryptic message, Failure: hostload exceeded. Many publishers checked with their web hosts then reported that the problem was not at the web host. It was assumed that the problem was on Google’s side. Google’s John Mueller helped to … Read more
AI search is inevitable so it’s vital for SEO to understand everything about it. An interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that offer some insights on the future of search. Fabrice Canel is the Principal Product Manager at Bing and because of his position there he is … Read more
YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for YouTube Shorts. The discussion aimed to clear up common misconceptions creators have about the Shorts algorithm and how it differs from YouTube’s algorithm for long-form videos. In this article, we delve into … Read more
