Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of the ‘Search Off The Record’ podcast. The discussion revolved around technical and non-technical issues that could prevent a website’s homepage from appearing in Google’s search … Read more
Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution surpasses capabilities and makes managing enormous data volumes a breeze. Here’s how. An Overview of Current Data-Exporting Solutions Before introducing the bulk data export feature, … Read more
Google’s annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. While the report is mainly about reporting how much more spam they caught compared to the year before, the bits about how SpamBrain works seemed just as important. Google SpamBrain Platform SpamBrain … Read more
Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about how Google interprets structured data and whether it’s better to combine structured data or two separate them out. Combining multiple structured data is called nesting. … Read more
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is using MUM to better detect when the query indicates a searcher is in crisis and will begin rolling out these improvements within weeks. Google uses … Read more
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. This topic was discussed during a recent Google Search Central SEO office-hours hangout. An individual named Hazel Wwrong joins the livestream to ask Mueller how Google recognizes when website content is … Read more
