Facebook Groups for Small Businesses in 2022: The Benefits + Examples

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many … Read more

Why Facebook Is A Great Choice As An Advertising Platform

Advertising Platform

Facebook is not just the most important social network in the world. Most companies use Zuckerberg’s brainchild tools to make their products even more popular. So if you’re still not using Facebook ads, you’re missing out on many opportunities to grow your business. Web developers understand the potential of Facebook as an advertising platform, so … Read more

The 4 Biggest Differences Between Facebook & Instagram Ads

So you want to advertise, but you’re not sure which of these two mega social media platforms is “best” for your business. Well, to be honest, no matter how much your budget is… who your audience is… or what you’re offering…  The answer is BOTH… and IT DEPENDS. This article will explain why as well … Read more

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked! Lauren … Read more

Facebook Ads Library – How To Use It To Spy On The Competitors?

Facebook Ads Library

Doing an analysis of the competitors’ social advertising strategies is a crucial step to gathering insights for your own campaigns. The most effective tool to meet your purpose in this regard is Facebook Ads Library. It’s a gold mine for marketers. Why? Because it’s a hub of knowledge and rich strategies for social media advertisers. … Read more

Top 6 Ways to Optimize Your Facebook Strategy for Leads | Expert Guide | 2022

Facebook Strategy

Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more

How To Use Facebook Power Editor? A Step By Step Guide Of 2022

Facebook Power Editor

Would you prefer some control over those Facebook ads you have been running for a while now? Would you also want to access advanced features otherwise unavailable in Facebook Ads Manager? This is where the Facebook Power Editor steps in to save the day! The tool can not just help you reach your ideal audience, … Read more

What Is Facebook marketing? How To Do Facebook Marketing?

Facebook marketing

Facebook has existed for quite some time now, and so has the concept of Facebook marketing. Small businesses and local boutiques have forever depended on Facebook for driving engagement and sales. The exciting thing about the success of these small-scale businesses is their killer Facebook marketing strategy. Your success on social media as a brand … Read more

How to Create 4 Facebook Custom Audiences That Convert

Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey? In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.

Facebook wants Portal to be your next office webcam

Facebook‘s Portal video chat devices will be able to run Workplace, the company’s collaboration software, so you’ll be able to make video calls at work using the Portal’s video calling technology, Facebook announced today. Until now, Facebook has positioned Portal primarily as a way to chat with friends and family, but the new work-focused updates…