When I launched my kids’ spa party bus, Luxe Gather, in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense … Read more
Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, … Read more
At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a way to earn some extra money from her kindergarten classmates. “I don’t know why, but my aunt spoiled me with Hello Kitty stationery,” Janet said. “I would tear … Read more
In today’s business world, it’s possible that grit and determination can help you achieve the coveted 7-figure mark in revenue. But how to scale a business beyond this level becomes increasingly difficult without strategies and processes. So the question then becomes, where must you make changes to create increasing and predictable profits within your business? … Read more
