Mozilla Squeezes More Speed From Firefox Browser

Smartphone with webpage of open-source web browser Mozilla Firefox on screen in front of logo.

Mozilla has implemented a performance upgrade to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The technical details involve moving certain tasks, specifically decompression of gzip and brotli content, away from the browser’s main processing thread. While this might sound complex, the … Read more

Firefox URL Tracking Removal – Is This A Trend To Watch?

Firefox URL Tracking Removal - Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more

How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari

How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari

Using the search engine you like best is a preference many internet users don’t take lightly. But it can also be tricky to configure the browser(s) you use to operate with the search engine you prefer by default each time. So, if you want to change your default search engine to Google or any other … Read more

Firefox Eliminates URL Tracking Parameters: What Marketers Should Know

Firefox Eliminates URL Tracking Parameters: What Marketers Should Know

In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its … Read more

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