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Email Deliverability Audit: How to Troubleshoot and Fix Your Email Delivery Issues

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Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmail’s Promotional Tab? With so many factors that go into your deliverability—from email list hygiene to your sender score—it’s important to do a thorough check of each element … Read more

AI Writing Fingerprints: How To Spot (& Fix) AI-Generated Content

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New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your AI-assisted output. The AI Fingerprint: What You Need to Know Researchers have discovered that different AI writing systems produce text with unique, identifiable patterns. Analyzing … Read more

Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It

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The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are … Read more

5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]

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This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most recent Google updates left your rank-tracking methods outdated? What happens when you can no longer deliver key information on traffic sources? Generative AI (GenAI) technologies … Read more

Holiday SEO Pitfalls To Avoid: Common Mistakes And How To Fix Them

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With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for November and December, totaling $1.19 trillion, with U.S. sales expected to reach $277 billion – also up 2% from last year. With people holding on … Read more

How To Fix Website Issues & Performance

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This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your business’s online success that impacts everything from site speed and uptime to customer trust and overall branding. Yet, many businesses stick with subpar hosting providers, … Read more

New Google Analytics Features Help Fix Hidden Product Listings

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Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. Google Analytics now shows product disapproval alerts directly in its dashboard. Custom Channel Groups now support manual ad content parameters for better tracking. This can help fix product listings ahead of the busy shopping season. Source … Read more

4 New Techniques To Speed Up Your Website & Fix Core Web Vitals

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This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Want to make your website fast? Luckily, many techniques and guides exist to help you speed up your website. In fact, just in the last year, several new browser features have been released that offer: New ways to optimize … Read more

How Page Performance Hurts UX & How You Can Fix It

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This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of sluggish load times goes deeper than just user frustration. Poor page performance affects search rankings, overall site engagement, E-E-A-T, and … Read more

Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)

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This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience and user signals as part of its ranking algorithms, research, execution, and testing must become more interwoven and refined. If … Read more

How to Fix Email Reputation and Improve Deliverability

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The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five. Every time you press send, your email goes through … Read more

WordPress Releases 6.6.1 To Fix Fatal Errors In 6.6

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A week after releasing the troubled version 6.6, WordPress has released another version that fixes seven major issues including two that caused fatal errors (website crashes), another issue that caused a security plugins to issue false warnings plus several more that created unwanted UI changes. Fatal Errors In WordPress 6.6 The one issue that got … Read more

How To Uncover Traffic Declines In Google Search Console And How To Fix Them

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Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and it’s crucial to understand the potential causes behind this drop. The data stored within Google Search Console (GSC) can be vital in troubleshooting and understanding … Read more

Google: When To Fix Sites Hit By March 2024 Core Update

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Google’s John Mueller answered a question about whether the March Core Update was finished and whether it’s okay to begin fixing things in response to the update. Core Update Question On Reddit The person asking the question wanted to know if the core update was finished because they’ve experienced a 60% loss in traffic and … Read more

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