Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that all search professionals must understand in order to work effectively. 1. Understand Content Blocks A common mistake I see is people trying to write about … Read more
You’ve heard of multitasking, right? You might have even mentioned it on your resume or in job interviews (I know I have). Single-tasking, as you might have guessed, is the complete opposite. It means focusing all your attention on just one task at a time. It might sound incredibly inefficient to work this way. After … Read more
![New Marketing Jobs That Could Focus on AI [Data + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Untitled-design-32.jpgkeepProtocol.jpeg "New Marketing Jobs That Could Focus on AI [Data +")
It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” Great question, Mouna! And the answer is yes, you should focus on zero search volume keywords when it makes sense … Read more
This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that seeks to grow its wholesale product business to generate more leads and sales?” Every year, SEO pros look for a magic bullet. Even after 21 … Read more
It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have the chance to bring your brand, and your offerings, to customers in different countries. On the one hand, this effort will be about replicating the … Read more
