![How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/buyer-persona-research_1.webpkeepProtocol.webp "How to Create Detailed Buyer Personas for Your Business [+Free")
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll … Read more
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just … Read more
Google has introduced a range of training resources centered on generative AI. Two comprehensive learning paths are now available on Google Cloud Skills Boost. An “Introduction to Generative AI” path contains introductory, non-technical courses suited for sales, marketing, HR, and operations roles. The “Generative AI for Developers” path includes technical hands-on labs and courses designed … Read more
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates … Read more
![How to Create an Editorial Calendar [+Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/calendar.pngkeepProtocol.png "How to Create an Editorial Calendar [+Free Templates]")
Whether managing thousands of blog posts or a few dozen articles, having an editorial calendar is imperative to keep track of it all. The good news is there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there’s a marketing calendar … Read more
Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — like translating the data itself. In this post, we’ll cover every template you’ll ever need to easily and … Read more
You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even … Read more
Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be a PDF. But to view these important documents, you need to download a PDF reader on your computer. There are … Read more
![How to Add Social Media Icons to Your Email Signature [+ Free Resources]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/email-signature-Jul-25-2023-03-50-33-9137-PM.pngkeepProtocol.png "How to Add Social Media Icons to Your Email Signature")
Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that can’t happen if they are unable to find your company’s social media channels in the first place. Adding social media icons to your email signature is a … Read more
Brave Search announced the launch of its privacy-preserving image and video search results this week, freeing itself from reliance on companies like Microsoft and Google. The announcement reads: “Users will no longer need to leave Brave Search for image and video search results. Now, any Brave Search query can be served directly from Brave’s index, … Read more
![The Simple Guide to Creating an HTML Email [+ Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/create-html-email.jpegkeepProtocol.jpeg "The Simple Guide to Creating an HTML Email [+ Free")
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which … Read more
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing … Read more
![How to Create an Ebook From Start to Finish [Free Ebook Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/ebook-template_0.webpkeepProtocol.webp "How to Create an Ebook From Start to Finish [Free")
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or nonfiction ebooks, but what exactly is an ebook … Read more
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. Thankfully there are plenty of avenues for online free advertising. It can be frustrating when your budget dictates how many people your business can … Read more
Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the latest trend toward an open LLM development and training approach. Meta Releases Llama 2 Meta’s announced Llama 2, now accessible through Microsoft Azure, Amazon Web … Read more
![How to Create an Infographic in Under an Hour [+ Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/infographic-powerpoint-template_5.webpkeepProtocol.webp "How to Create an Infographic in Under an Hour [+")
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Considering the popularity and effectiveness of visual content in marketing today, you shouldn’t throw in the towel … Read more
Microsoft and LinkedIn are taking steps to address the growing demand for AI skills in the workforce. Available through LinkedIn Learning, Microsoft is launching the AI Skills Initiative to provide people with the knowledge and tools needed to harness AI technology. Microsoft emphasizes that while AI could improve life and work, people must learn to … Read more
Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar? Now, what if … Read more
