Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds … Read more
OpenAI CEO Sam Altman responded to a request by the Federal Trade Commission as part of an investigation to determine if the company “engaged in unfair or deceptive” practices relating to privacy, data security, and risks of consumer harm, particularly related to reputation. it is very disappointing to see the FTC’s request start with a … Read more
HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers as well … Read more
