This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to understanding what data you’ll need, to assigning the right values, and choosing the right bid strategy. After you have executed your value-based bidding … Read more
Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. As email marketing professionals, we recognize the importance of sharing our … Read more
Our State of Email reports have historically relied on the generous knowledge-sharing of the email community. This exchange of insights not only benefits individual email marketers in their professional development but also contributes to the collective improvement of the field. As email professionals, we understand the value of sharing our experiences and techniques with one … Read more
With budget cuts becoming more common, you’re expected to do more with less. So, if you’re looking to maximize campaign results without increasing your marketing spend, it’s time to innovate your company’s digital strategy. The key to generating the highest ROI possible is to drive synergy between your paid strategies and organic search strategies. Understanding … Read more
