Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! B2B marketers face growing pressure to deliver results at every stage of the buyer’s journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving prospects from awareness to revenue. AI … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today’s marketers are no strangers to full-funnel marketing, but once you introduce the term “performance,” marketers aren’t always on the same page. Performance marketing is often misunderstood as something that only happens at the bottom … Read more
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is … Read more
Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕 ✅Several #PMax updates announced today for more insights, goals and control. Here are the highlights: – New Customer Value mode is now in beta for … Read more
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more
