Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this on-demand … Read more
The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ … Read more
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it’s proof … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to making a purchase decision. A lot of SEO tactics, investment, and efforts can be wasted without fully defining and understanding the customer … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
Looking to boost rankings of key product pages while also driving secondary KPIs? Hoping to get your products on the first page of Google? On June 7, I moderated a webinar with Cory Collins, Nick Katseanes, and Kimberly Brown of Page One Power who showed us a unique, full-funnel approach. In that webinar, they shared … Read more
Regardless of the type of company you’re running and the types of products and services you’re selling, there’s one goal that you most definitely have. Increasing sales. Boosting sales is a sure path toward becoming more successful, but it isn’t always clear what to do so as to maximize those and ensure you’re getting the … Read more
As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Are you worried that the dark funnel will make your marketing attribution irrelevant? If you work in B2B marketing, you’ve probably heard about the “dark funnel.” It refers to all of the places (or channels) … Read more
<img width=”1024″ height=”576″ src=”https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-1024×576.jpg” alt=”” class=”wp-image-161659″ srcset=”https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-1024×576.jpg 1024w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-300×169.jpg 300w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-768×432.jpg 768w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-1536×864.jpg 1536w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1.jpg 1920w” sizes=”(max-width: 1024px) 100vw, 1024px”/> As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation. What happens after … Read more
For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered a decent conversion rate. But what can you do about those 97 people who ended up in your funnel? Are you going to just let them sit there without … Read more
