Funnels

How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

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Marketer optimizing a conversion funnel

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of … Read more

3 Types Of PR & SEO Funnels That Will Maximize Conversions

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3 Types Of PR & SEO Funnels That Will Maximize Conversions

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these funnels. … Read more

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