The Fintech Revolution – The Future Of A Digital Payment System

The Fintech Revolution – The Future Of A Digital Payment System

The seismic shift in digital systems has revolutionized the way we transact and manage our finances, paving the way for a future dominated by innovative technologies and unprecedented convenience. In this blog post, we will explore three key aspects driving this fintech revolution: the rise of digital payments, the emergence of blockchain and cryptocurrencies, and … Read more

How CRM Platforms Are Shaping The Future Of Customer Engagement

Customer Engagement

Customer Relationship Management (CRM) platforms are revolutionizing the business world, redefining how companies interact with their customers. In an era where customer experience is paramount, these platforms provide businesses with the tools they need to build meaningful, long-lasting relationships.  This article will explore:  What is CRM? The Evolution of CRM CRM and Customer Engagement: A … Read more

Future of B2B Marketing Strategy: Community- and Brand-Building

Future of B2B Marketing Strategy: Community- and Brand-Building

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer delves into the powerful role of communities in shaping the future of marketing strategy. Community as the Core of Marketing Strategy Schaefer, the author of Belonging … Read more

The Future Of Payment: How Bitcoin Is Changing The Game

The Future Of Payment: How Bitcoin Is Changing The Game

Consumer payments are constantly evolving, and people are quick to adapt. This evolution is set to create new opportunities in the next five years. The gold standard, where gold was the backing for federal reserves, ended in 1971. It resulted from a joint resolution by FDR, which prevented foreign governments from trading their dollars for … Read more

AI and the Future of Data Science

AI and the Future of Data Science

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve into the ever-evolving landscape of AI in marketing, especially in the B2B sector. Key Takeaways: Harnessing AI for Efficient and Ethical Marketing Ethical use of … Read more

2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more

Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO

Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO

Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google’s Bard with its Director of Product … Read more

Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? … Read more

These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?

These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?

One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator … Read more

8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry

8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry

“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in the SERPs is going to steal all our clicks!” “It’s impossible to prove the worth of SEO in today’s cookie-less world!” There’s a lot of … Read more

The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience

Is SEO dead?  ↪ No, it’s not. (I’ll explain below) Will SEO exist in 10 years?  ↪ Yes, it will. (In some form or fashion) What’s the future of SEO?  ↪ A marriage between AI, SEO, & Humans.  Do I have your attention?  My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built … Read more

The Future of Partnerships: Celebrities Working For Major Brands

The Future of Partnerships: Celebrities Working For Major Brands

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought … Read more

GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph

Type of intent for both a search engine and a chat bot

The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be … Read more

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more

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