Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many … Read more
Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer expectations are higher than … Read more
The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July 22, 2024, Google made a surprising U-turn on its long-standing plan to phase out third-party cookies in Chrome. This decision comes after years of back-and-forth between Google, regulatory bodies, and the advertising industry. Advertisers have … Read more
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. There are changes on the horizon that all SEOs should be aware of that are also closely related to AI. Search Generative Experience (SGE), which is now renamed to AI Overviews, and Gemini … Read more
In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting. Forecasting in a top-of-funnel demand generation context means predicting “when something is likely to happen,” says Christopher S. Penn, chief data scientist at Trust Insights. You can … Read more
Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024. Source link
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media. Source link
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post. Source link
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. If one takeaway will keep you on the cutting edge of SEO, it’s understanding Andrea Volpini’s quote about “ontologies.” But I haven’t seen anyone else present SEO … Read more
Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals. Source link
The seismic shift in digital systems has revolutionized the way we transact and manage our finances, paving the way for a future dominated by innovative technologies and unprecedented convenience. In this blog post, we will explore three key aspects driving this fintech revolution: the rise of digital payments, the emergence of blockchain and cryptocurrencies, and … Read more
Customer Relationship Management (CRM) platforms are revolutionizing the business world, redefining how companies interact with their customers. In an era where customer experience is paramount, these platforms provide businesses with the tools they need to build meaningful, long-lasting relationships. This article will explore: What is CRM? The Evolution of CRM CRM and Customer Engagement: A … Read more
In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer delves into the powerful role of communities in shaping the future of marketing strategy. Community as the Core of Marketing Strategy Schaefer, the author of Belonging … Read more
Consumer payments are constantly evolving, and people are quick to adapt. This evolution is set to create new opportunities in the next five years. The gold standard, where gold was the backing for federal reserves, ended in 1971. It resulted from a joint resolution by FDR, which prevented foreign governments from trading their dollars for … Read more
This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve into the ever-evolving landscape of AI in marketing, especially in the B2B sector. Key Takeaways: Harnessing AI for Efficient and Ethical Marketing Ethical use of … Read more
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more
If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more
