Future of B2B Customer Experience: AI vs. Human Touch

Future of B2B Customer Experience: AI vs. Human Touch

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer expectations are higher than … Read more

Navigating A Cookieless Future: PPC Strategies For Privacy-First World

Navigating A Cookieless Future: PPC Strategies For Privacy-First World

The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July 22, 2024, Google made a surprising U-turn on its long-standing plan to phase out third-party cookies in Chrome. This decision comes after years of back-and-forth between Google, regulatory bodies, and the advertising industry. Advertisers have … Read more

Artificial Intelligence – AI Can Do Hard Things for You (Like Forecasting Future Success)

Artificial Intelligence - AI Can Do Hard Things for You (Like Forecasting Future Success)

In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting. Forecasting in a top-of-funnel demand generation context means predicting “when something is likely to happen,” says Christopher S. Penn, chief data scientist at Trust Insights. You can … Read more

The Fintech Revolution – The Future Of A Digital Payment System

The Fintech Revolution – The Future Of A Digital Payment System

The seismic shift in digital systems has revolutionized the way we transact and manage our finances, paving the way for a future dominated by innovative technologies and unprecedented convenience. In this blog post, we will explore three key aspects driving this fintech revolution: the rise of digital payments, the emergence of blockchain and cryptocurrencies, and … Read more

How CRM Platforms Are Shaping The Future Of Customer Engagement

Customer Engagement

Customer Relationship Management (CRM) platforms are revolutionizing the business world, redefining how companies interact with their customers. In an era where customer experience is paramount, these platforms provide businesses with the tools they need to build meaningful, long-lasting relationships.  This article will explore:  What is CRM? The Evolution of CRM CRM and Customer Engagement: A … Read more

Future of B2B Marketing Strategy: Community- and Brand-Building

Future of B2B Marketing Strategy: Community- and Brand-Building

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer delves into the powerful role of communities in shaping the future of marketing strategy. Community as the Core of Marketing Strategy Schaefer, the author of Belonging … Read more

The Future Of Payment: How Bitcoin Is Changing The Game

The Future Of Payment: How Bitcoin Is Changing The Game

Consumer payments are constantly evolving, and people are quick to adapt. This evolution is set to create new opportunities in the next five years. The gold standard, where gold was the backing for federal reserves, ended in 1971. It resulted from a joint resolution by FDR, which prevented foreign governments from trading their dollars for … Read more

AI and the Future of Data Science

AI and the Future of Data Science

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve into the ever-evolving landscape of AI in marketing, especially in the B2B sector. Key Takeaways: Harnessing AI for Efficient and Ethical Marketing Ethical use of … Read more

2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more

Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO

Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO

Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google’s Bard with its Director of Product … Read more

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