Gated Content: What Marketers Need to Know [+Examples]
![Gated Content: What Marketers Need to Know [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/UNGated-Content.pngkeepProtocol.png "Gated Content: What Marketers Need to Know [+Examples]")
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. That’s why we’ve … Read more
