New Google Gemini AI Experts Called Gems Might Be Good For SEO

New Google Gemini AI Experts Called Gems Might Be Good For SEO

Google announced a new feature for Gemini AI called Gems that are pre-defined specialized experts to help users code, coach, create content, brainstorm and handle other tasks. Gems will soon roll out with premade experts and the ability for user to create their own experts to handle specific tasks. What Is Gemini Gems? Gemini Gems is … Read more

Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks required for peak account performance. While these may be known to some, they represent the most common “hidden levers” I see in account audits. Hidden … Read more

Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust

Apple Safari 17's Hidden Gems: JPEG XL & Font-Size-Adjust

Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust. As Safari continues to evolve, these updates highlight … Read more

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