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Meta Conducts A Live Testing Of New Audiobox AI Audio Generation Tools To Generate Voices & Sound Effects

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Meta came up with a preview of its generative AI Audio project, Audiobox, last month. This month, the platform conducts a live testing of Audiobox with new AI audio-generation tools. The demo of the project is now available publicly. So, you can use the demo version to generate customized audio. The audio will be based … Read more

Amazon Launches Generative AI Tool To Generate Listing Content

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Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. Initially spotted in August, Amazon showcased the new generative AI capabilities designed to assist sellers in crafting more compelling and detailed product listings at the Amazon Accelerate event. Creating compelling product … Read more

5 SEO Mistakes To Avoid If You Want To Generate Leads From Organic Search Results

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SEO is one of the most popular and cost-effective lead-generation channels for B2B. Nevertheless, leveraging the power of SEO is challenging for some businesses. They believe helpful and optimized content should rank high in search engines, attract the target audience and bring leads. However, it does always happen this way. SEO is an art and … Read more

Using the New “E” in E-E-A-T To Generate Interest in Your Brand

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Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes … Read more

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle.  In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and … Read more

How to Generate Leads on LinkedIn in 2023, According to LinkedIn's VP of Marketing

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LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business.  In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company.  But without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. … Read more

How to Generate Leads on Social Media

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According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to … Read more

What Is Lead Generation: Top Creative Ideas To Generate Leads Faster!

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With businesses taking the digital space and setting their shops online, the business with the most leads wins the race. However, with increasing consumer options, businesses have difficulty generating high-quality and relevant leads. This is where businesses are trying creative ideas to generate leads. You must have seen “spin the wheel” to win amazing gifts. … Read more

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