Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given in the context of a question, but curiously, he didn’t publish what that question was. LLM Answer Engines Based on what Gary Illyes said, it’s … Read more
Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed the “AI generated” metadata from Beta status, indicating that the “AI Generated” label is now fully supported in search. IPTC Photo Metadata The International Press Telecommunications Council (IPTC) is a standards making … Read more
I recently had the pleasure of sitting down with Ezra Firestone, a man who is certainly no stranger to the world of successful ecommerce start-ups. Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” I’ve pulled out some of my absolute favorite gems from our conversation and lessons … Read more
![10 User Generated Content Campaigns That Actually Worked [+Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/emplifi-user-generated-content.pngkeepProtocol.png "10 User Generated Content Campaigns That Actually Worked [+Expert Insights]")
User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day … Read more
Google’s Martin Splitt was asked how Googlebot’s crawling and rendering was adapting to the increase in AI generated content. Martin’s answer provided insights into how Google handles AI generated content and the role of quality control. Googlebot Webpage Rendering Webpage rendering is the process of creating the webpage in a browser by downloading the HTML, … Read more
![AI Detection: How to Pinpoint AI Generated Text and Imagery [+ Detection Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/ai-detection.pngkeepProtocol.png "AI Detection: How to Pinpoint AI Generated Text and Imagery")
AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. (Thanks, AI, for the intro sentence.) But, the rise of advanced AI generation tools has exposed potential issues, from people being unable to detect the difference between AI and human generations to AI predictions and … Read more
![The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/The-Mind-Boggling-Amount-of-Data-Generated-Online-Every-Minute-Infographic.jpg "The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]")
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally. Read the full article at MarketingProfs
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. The retailer said, “The amount that sold within less than … Read more
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in the SEO community about the … Read more
