10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

User-generated content (UGC) has become increasingly important over the past few years.  In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day … Read more

Google On How Googlebot Handles AI Generated Content

Google’s Martin Splitt was asked how Googlebot’s crawling and rendering was adapting to the increase in AI generated content. Martin’s answer provided insights into how Google handles AI generated content and the role of quality control. Googlebot Webpage Rendering Webpage rendering is the process of creating the webpage in a browser by downloading the HTML, … Read more

AI Detection: How to Pinpoint AI Generated Text and Imagery [+ Detection Tools]

AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. (Thanks, AI, for the intro sentence.) But, the rise of advanced AI generation tools has exposed potential issues, from people being unable to detect the difference between AI and human generations to AI predictions and … Read more

Google Says AI Generated Content Is Against Guidelines

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in the SEO community about the … Read more

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