Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of 207 B2B marketing professionals in the United States. Some 54% of respondents say they expect their firm’s marketing automation budget to … Read more
![How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/smart-goals-template-1-20240725-9753769-1.webp.webp "How I Write SMART Goals and Make Them a Reality")
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and expanding my skill set, I struggled to make meaningful progress. Over time, I learned that while goals were important, a structured approach … Read more
Remember, just a few weeks into the new year? You had goals to eat healthier, get in the gym, and start a new business. But now, we’re inching closer to the end of the year, and you’ve struggled to hit any of your goals. I’m no exception to the rule, either. I have a pair … Read more
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright side, this is a great time for you to reassess your client goals and how you track their campaign success. Goal-setting With … Read more
![5 Dos and Don'ts When Making a SMART Goal [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/smart-goals.webpkeepProtocol.webp "5 Dos and Don'ts When Making a SMART Goal [+Examples]")
Every year I create vague New Year’s resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2023 goal from “read more books” to “read two books per month to hit my goal of reading 24 before the end of the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C counterparts. But even prior to … Read more
Google announced a new technology called LIMoE that it says represents a step toward reaching Google’s goal of an AI architecture called Pathways. Pathways is an AI architecture that is a single model that can learn to do multiple tasks that are currently accomplished by employing multiple algorithms. LIMoE is an acronym that stands for … Read more
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
