Pairing Analytics Goal Tracking With Client Expectations

Pairing Analytics Goal Tracking With Client Expectations

As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright side, this is a great time for you to reassess your client goals and how you track their campaign success. Goal-setting With … Read more

5 Dos and Don'ts When Making a SMART Goal [+Examples]

5 Dos and Don'ts When Making a SMART Goal [+Examples]

Every year I create vague New Year’s resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2023 goal from “read more books” to “read two books per month to hit my goal of reading 24 before the end of the … Read more

How to Launch a Kickstarter Campaign, Hit Your Goal And Build a Brand

How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process

In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more

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