Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
We all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you, human to human. Or, perhaps it’s the boss who goes out of her way to find new growth opportunities for you. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing … Read more
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. That’s $36 for every $1 spent! But to maximize just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll … Read more
Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good? Tough question. With Google promising to prioritize “helpful content” going into … Read more
![What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/What-Are-Good-Google-Ads-Benchmarks-In-2023-STUDY-Festive.jpg "What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive")
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! What happens after your search for a B2B marketing agency begins? In-house marketers who haven’t served agency time might not be aware of what goes on behind the scenes. This article will shed light on … Read more
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become … Read more
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know … Read more
Regardless of what industry your business is in, chances are you need a strong social media presence. A prominent social media following is crucial for allowing your customers to become more familiar with your brand, improving customer loyalty, and also giving you a platform to reach new customers. The most important social media platform for … Read more
![What Are Good Google Ads Benchmarks In 2023? [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/What-Are-Good-Google-Ads-Benchmarks-In-2023-STUDY.png "What Are Good Google Ads Benchmarks In 2023? [STUDY]")
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” “Why was performance down yesterday?” How many times do you get asked these questions in a week? A month? Nothing’s more frustrating than getting these questions from … Read more
Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words are worthy of consideration. Good SEO But Lackluster Ranking? There is no one definition of what constitutes good SEO. It’s a subjective judgment call that … Read more
Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to learn how to take good photos with your phone — no fancy cameras or desktop editing software required. Brands are catching on, too — these kinds of visuals remain … Read more
Software can be more than just a tool for development; it can also be the basis for new business ideas. By utilizing programming, organizations can open vast conceivable outcomes and make extraordinary arrangements that drive achievement. It is essential to carefully consider the concept, architecture, and fundamental functionality prior to product creation. You can speed … Read more
Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed that Google was changing the title elements on their webpages, most of the time removing the site name from the title. That seem to indicate … Read more
There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don’t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, we’ll share how to … Read more
There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your business needs. Duda focuses on the business needs of agencies that require the infrastructure to grow with more customers. This article began with a WordPress … Read more
Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds. If you’re tired of writing captions from … Read more
This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized … Read more
