Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads

Ask A PPC: Should I Pause My Expanded Text Ads

Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively. What … Read more

Google On Negative Authorship Signal And Mini-Site Reputation

Google On Negative Authorship Signal And Mini-Site Reputation

At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the concept of a mini-site as a metaphor for dividing the reputation of a site. He also discussed the concept of negative authorship authority, … Read more

Google Explains SEO Impact Of Adding New Topics

Google Explains SEO Impact Of Adding New Topics

Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments were made at Search Central Live NYC, as part of a wide-ranging discussion about site reputation. Danny said that introducing a new topic to a … Read more

Data Shows Google AIO Is Citing Deeper Into Websites

Data Shows Google AIO Is Citing Deeper Into Websites

New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed across search results. The analysis suggests that deep, specialized content is likelier to be cited than homepages. This shows that AIO is becoming … Read more

Google Cautions SEOs & Creators About Filler Content

Google Cautions SEOs & Creators About Filler Content

Google’s John Mueller cautioned publishers and SEOs about filler content, which is generally created with the apparent goal of reaching a word-count threshold without concern for the user experience. Although recipe sites are the cause of this warning, this is the kind of thing that all SEOs and publishers should be concerned about. Probable Origin … Read more

Google Confirms You Can’t Add EEAT To Your Web Pages

Google Confirms You Can’t Add EEAT To Your Web Pages

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why it’s not something SEOs can add to a website. EEAT’s Relation To Quality Raters And YMYL Websites John Mueller started this part of his discussion … Read more

Google Updates Unfair Advantage Policy, Advertisers React

Google Updates Unfair Advantage Policy, Advertisers React

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, the conversation has already started — and it’s anything but quiet. The PPC community is buzzing with opinions, questions, and concerns. But this update didn’t … Read more

Google Shares Valuable SEO Takeaway About Quality Raters Guidelines

Google Shares Valuable SEO Takeaway About Quality Raters Guidelines

At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes to Google’s search algorithms. Although it wasn’t stated explicitly, the nuance was implied: keeping a human in the loop remains an important factor in fine-tuning your SEO decisions. Third Party Quality Raters Hopefully by now … Read more

Google Revisits 15% Unseen Queries Statistic In Context Of AI Search

Google Revisits 15% Unseen Queries Statistic In Context Of AI Search

At Search Central Live NYC, Google’s John Mueller revisited the statistic that 15% of search queries Google sees are completely brand new and have never been encountered. He also addressed what impact the advent of AI has had on the number of novel search queries users are making today. Understanding Language Understanding language is important … Read more

Google Affirms AI Is Not Replacing Search – Search Central Live NYC

Google Affirms AI Is Not Replacing Search – Search Central Live NYC

Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar. AI Is Not Replacing Search John Mueller was talking … Read more

Google Completes March 2025 Core Update Rollout

Google Completes March 2025 Core Update Rollout

Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March 13 and has created notable shifts in search visibility across various sectors and website types. Widespread Impact Observed Data collected during the update’s rollout period … Read more

Google Rolls Out AI-Powered Travel Updates For Search & Maps

Google Rolls Out AI-Powered Travel Updates For Search & Maps

Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps, Lens, and Gemini functionality. New AI Search and Planning Features Google announced five major updates to its travel planning ecosystem. Expanded AI Overviews Google has … Read more

Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil

Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil

Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search Central Live in New York that the company, including CEO Sundar Pichai, cares about the web ecosystem. But that message is contradicted by an ex-Googler, who said Google internally regards sending traffic to publishers as … Read more

Google Provides Timeline To Improve Publishers’ Search Visibility

Google Provides Timeline To Improve Publishers’ Search Visibility

Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers. A Turning Point for Independent Publishers? The exchange began with Jonathan Jones sharing notes from a discussion where … Read more

Google Business Profile Suspensions Rise, But Appeals Are Delayed

Google Business Profile Suspensions Rise, But Appeals Are Delayed

Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform. For many of these SMBs, Google … Read more

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