Google: How To Remove Site From Search Without Verifying Ownership

Google: How To Remove Site From Search Without Verifying Ownership

Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from Google’s search index without a search console verified account. The person who started the discussion on Reddit had an old website that they wanted to remove a Canva website from Google’s search results. They wrote: … Read more

Google Quietly Ends COVID-Era Structured Data Support

Google Quietly Ends COVID-Era Structured Data Support

Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on the SpecialAnnouncement structured data documentation. SpecialAnnouncement Structured Data This structured data type was adopted by Google in April 2020 as a way to announce a … Read more

Why Do Web Standards Matter? Google Explains SEO Benefits

Why Do Web Standards Matter? Google Explains SEO Benefits

Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and why they matter for SEO. Their conversation reveals details about Google’s decisions that affect how we optimize websites. Why Some Web Protocols Become Standards While … Read more

DOJ’s Google Search Trial: What If Google Must Sell Chrome?

DOJ’s Google Search Trial: What If Google Must Sell Chrome?

The next phase of the DOJ’s antitrust case against Google started Monday. Both sides presented different views on the future of search and AI. This follows Judge Amit Mehta’s ruling last year that Google illegally kept its dominance by making exclusive deals with device makers. DOJ Wants Major Changes to Break Google’s Control Assistant Attorney … Read more

Google Ads 2024 Safety Report Unveils AI Protections

Google Ads 2024 Safety Report Unveils AI Protections

Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report paints a picture of an advertising ecosystem under tighter scrutiny than ever. For marketers, especially those managing significant media budgets, these shifts aren’t … Read more

How To Install The Google Tag For Conversion Tracking

How To Install The Google Tag For Conversion Tracking

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit … Read more

25 Alternative Search Engines You Can Use Instead Of Google

25 Alternative Search Engines You Can Use Instead Of Google

For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and … Read more

AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing

Kipp and Kieran pondering over AI agents

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe … Read more

Google Says LLMs.Txt Comparable To Keywords Meta Tag

Google Says LLMs.Txt Comparable To Keywords Meta Tag

Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers, downplaying its usefulness and comparing it to the useless keywords meta tag, confirming the experience of others who have used it. LLMS.txt LLMS.txt has been compared to as a Robots.txt for large language models but … Read more

Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling

Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling

A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case, the Department of Justice and 17 states found Google liable for antitrust violations. Federal Court Finds Google Violated Sherman Act U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized two key markets in digital … Read more

Google AI Overview Study: 90% Of B2B Buyers Click On Citations

Google AI Overview Study: 90% Of B2B Buyers Click On Citations

Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its respondents said they click on the cited sources to check information. This finding differs from previous reports about declining click rates. AI Overviews Are Affecting … Read more

Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar]

Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar]

Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time to rethink how you measure success in Google Ads. In this upcoming webinar, you’ll get: Smarter ways to measure PPC success. Tested, powerful bidding strategies. … Read more

Google Confirms That Structured Data Won’t Make A Site Rank Better

Google Confirms That Structured Data Won’t Make A Site Rank Better

Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured Data When SEOs talk about structured data they’re talking about Schema.org structured data. There are many kinds of structured data but for SEO purposes only Schema.org structured data matters. … Read more

Google Updated Documentation For EEA Structured Data Carousels (Beta)

Google Updated Documentation For EEA Structured Data Carousels (Beta)

Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable change is that the shopping queries carousels beta testing has expanded beyond Germany, France, Czechia, and the UK, so that availability is now open to all EEA countries. A byproduct of the changes is that … Read more

How To Install The Google Tag For Conversion Tracking

How To Install The Google Tag For Conversion Tracking

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit … Read more

Google Confirms: Structured Data Still Essential In AI Search Era

Google Confirms: Structured Data Still Essential In AI Search Era

Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John … Read more

Google Files New Patent On Personal History-Based Search

Google Files New Patent On Personal History-Based Search

Google recently filed a new patent for a way to provide search results based on a user’s browsing and email history. The patent outlines a new way to search within the context of a search engine, within an email interface, and through a voice-based assistant (referred to in the patent as a voice-based dialog system). … Read more

Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles

Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles

Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical locations. Each profile acts as a digital brand touchpoint that directly influences how your business ranks in local searches and how your brand is perceived by potential customers. However, … Read more

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