Google Answers If Different Content Based On Country Affects SEO

Google Answers If Different Content Based On Country Affects SEO

Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of … Read more

Google Unifies Conversion Reporting Across Ads & Analytics

Google Unifies Conversion Reporting Across Ads & Analytics

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics. The update, which is being rolled out today, includes the following changes: Introduces ‘key events’ to replace conversions in behavioral analytics. Aligns the definition of conversions … Read more

Google Rolling Out Changes To Shopping Searches In Europe

Google Rolling Out Changes To Shopping Searches In Europe

Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as … Read more

Google Completes March Spam Update, Core Update Continues

Google Completes March Spam Update, Core Update Continues

Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse. The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still … Read more

Google Migrates SafeSearch Tool To Search Console

Google Migrates SafeSearch Tool To Search Console

Google integrates SafeSearch tool into Search Console, enabling website owners to manage explicit content settings alongside SEO tools. Google has moved its SafeSearch tool functionality to the Search Console platform. The SafeSearch tool allows website owners to control the level of explicit content in their search results. The integration aims to provide a more unified … Read more

Google Had Discussed Allowing Noindex In Robots.txt

Google Had Discussed Allowing Noindex In Robots.txt

Google’s John Mueller responded to a question on LinkedIn to discuss the use of an unsupported noindex directive on the robots.txt of his own personal website. He explained the pros and cons of search engine support for the directive and offered insights into Google’s internal discussions about supporting it. John Mueller’s Robots.txt Mueller’s robots.txt has … Read more

Google On Spammy Backlinks & Negative Impact On Rankings

Google On Spammy Backlinks & Negative Impact On Rankings

Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more

OpenAI’s Sam Altman On Challenging Google With AI Search

OpenAI's Sam Altman On Challenging Google With AI Search

OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has been doing it for the past twenty+ years.  His observations were made in the context of a podcast interview by Lex Fridman. What Altman proposed … Read more

Google Business Profile Suspended? Here’s How To Get Reinstated

Google Business Profile Suspended? Here’s How To Get Reinstated

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more

A Guide To Star Ratings On Google And How They Work

A Guide To Star Ratings On Google And How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more

Google Confirms: High-Quality Content Is Crawled More Often

Google Confirms: High-Quality Content Is Crawled More Often

SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must stay within this allotted budget to get pages indexed. In a recent podcast, Google search engineers debunked some misconceptions about crawl budget and shed light … Read more

Google Search Console Adds INP Metric In Core Web Vitals Report

Google Search Console Adds INP Metric In Core Web Vitals Report

Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report. As of March 12, INP replaced First Input Delay (FID) as a Core Web Vital, signaling a shift in how Google evaluates user experience. … Read more

Google Now Says Core Web Vitals Used In Ranking Systems

Google Now Says Core Web Vitals Used In Ranking Systems

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues to not say that Core Web Vitals are a ranking factor. Googlers And Statements About Ranking Factors Something kind of weird about Googlers … Read more

Google’s Algorithm Hates AI Content? How To Make Google Love It

Google's Algorithm Hates AI Content? How To Make Google Love It

Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s  various documentations outline. But there is still a way to use AI in a way that results in high quality content. Why AI Cannot Meet Google’s Quality … Read more

Google Integrates Social Media Posts Into Google Business Profiles

Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more

Google To Remove “Add Me To Search” People Cards In April

Google To Remove "Add Me To Search" People Cards In April

Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for users as initially hoped. People cards were introduced in 2020 to make it easier for individuals to highlight information about themselves on Google Search, such … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.