Google Analytics Adds User Conversion Rate Metrics

Google Analytics Adds User Conversion Rate Metrics

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Source link

How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak)

How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak)

Google’s recent leak highlighted engagement as part of the ranking system, alluding to the importance of influencing audience behavior to drive SEO-specific metrics, like ranking or organic visibility. That said, I’ve been using simple variations of these measures for a while to evaluate the impact of integrated PR and SEO campaigns. I don’t think the … Read more

15 Ways To Improve Conversion Rates In Google Ads

15 Ways To Improve Conversion Rates In Google Ads

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion … Read more

Google Answers Question About Toxic Link Sabotage

Gary Illyes answers a question about how to notify Google about toxic link sabotage

Google’s Gary Illyes answered a question about how to notify Google that someone is poisoning their backlink profile with “toxic links” which is a problem that many people have been talking about for at least fifteen years. Question About Alerting Google To Toxic Links Gary narrated the question: “Someone’s asking, how to alert Google of … Read more

Google On Traffic Diversity As A Ranking Factor

Google answers the question of whether traffic diversity is a ranking factor for SEO

Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking factor, prompting SearchLiaison to reiterate that it is not. What Was Said The question of whether diversity of traffic was a ranking factor was elicited … Read more

When Is Duplicate Content Acceptable For Local SEO? Google Explains

When Is Duplicate Content Acceptable For Local SEO? Google Explains

Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. Translating or customizing core content for local markets is acceptable. However, unique content is still needed for certain pages. Source link

Google Warns Of Quirk In Some Hreflang Implementations

Google hreflang quirk

Google updated their hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it. hreflang Link Tag Attributes is an HTML attribute that can be used to communicate data to the browser and search engines about linked resources relevant to the … Read more

Google Launches Custom Event Data Import For GA4

Google Launches Custom Event Data Import For GA4

Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more

Google Quietly Ends Covid-Era Rich Results

Google Quietly Ends Covid-Era Rich Results

Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog. Home Activities Rich Results The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded … Read more

Google Reminds Websites To Use Robots.txt To Block Action URLs

Google Reminds Websites To Use Robots.txt To Block Action URLs

In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions like adding items to carts or wishlists. Illyes highlighted the common complaint of unnecessary crawler traffic overloading servers, often stemming from search engine bots crawling … Read more

How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome

How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome

Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips. Source link

Google Analytics Update To Improve Paid Search Attribution

Google Analytics 4 logo displayed on mobile phone screen

Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more

Google Gives Merchants New Insights Into Shopping Search Performance

Person holding smartphone with logo of product search platform Google Shopping on screen in front of website.

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more

Google Responds: Is Desktop SEO Still Necessary?

Google Responds: Is Desktop SEO Still Necessary?

Google’s John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile versions of websites. The question asked is related to an announcement they made a week ago: “…the small set of sites we’ve still been crawling … Read more

Google: Can 10 Pages Impact Sitewide Rankings?

sitewide ranking drop

Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 … Read more

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