Why Google Seems To Favor Big Brands & Low-Quality Content

Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This may not be a matter of perception, something is going on, nearly everyone has an anecdote of poor quality search results. The possible reasons for it are actually quite … Read more

Google Analytics Overhauls Ad Reporting In One Central Hub

Google is rolling out an update to simplify reporting in Google Analytics. The changes, which start rolling out today, consolidate all advertising and publisher reporting into one centralized “Advertising” section. For digital marketers, SEOs, and publishers, this update helps you monitor and analyze organic website analytics and paid advertising campaigns within the same property. “The … Read more

Google Ads Performance Max Image Generation Now Available To All

Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide, with more languages to follow. Additionally, Google is enhancing its Ad Strength indicator to give advertisers more information about their ad assets, including amount and … Read more

Google Announces Gemma: Laptop-Friendly Open Source AI

Google released an open source large language model based on the technology used to create Gemini that is powerful yet lightweight, optimized to be used in environments with limited resources like on a laptop or cloud infrastructure. Gemma can be used to create a chatbot, content generation tool and pretty much anything else that a … Read more

Google Launches Gemini Business & Enterprise For Workspace Users

Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise. Google rebranded its AI assistant Duet as Gemini and made it more widely available. Gemini allows natural conversations to generate ideas, summaries, and more for Workspace users. Google launched Gemini Business and Gemini Enterprise pricing plans for small teams … Read more

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to … Read more

Google Responds To Evidence Of Reviews Algorithm Bias

Google responded to a small publisher whose article offered a step by step walkthrough of how big corporate publishers are manipulating the Google Reviews System Algorithm and getting away with it, demonstrating what appears to be a bias towards big brands that negatively impacts small independent publishers. HouseFresh Google Algorithm Exposé The story begins with … Read more

Google To Display More Product Options With New Markup

Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results. Google now supports structured data for product variants like size, color, etc. Sites must use new structured data markup to show product variations. Valid implementation can lead to enhanced search listings. Source link

Google Local Guides Program: How To Earn Points & Badges

Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more

Consent Mode V2: Google Shares Shares Key Details For Advertisers

Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced consent mode version two (v2), which includes parameters for ad personalization and remarketing consent signals. Advertisers … Read more

Google Updates Guidance On Image Removal From Search Index

Google updated their emergency and non-emergency image removal guidance with added details that give new clarity to the documentation. Removing Images From Search Index Google offers multiple ways to remove images from the search index on both an emergency and non-emergency basis. There are multiple relatively trivial changes but these are the topics that had … Read more

Google Launches “How Search Works” Series To Demystify SEO

Google is releasing a new educational video series on its Search Central YouTube channel. The videos feature Google engineer Gary Illyes, who provides an inside look at how Google Search works. The goal of the series is to explain the complexities of the search engine in an understandable way. The first episode serves as an … Read more

Google Is Rolling Out New Search Features In Europe

Google has unveiled new search experiences that will soon roll out across the European Economic Area (EEA). The changes are part of Google’s preparations to comply with the European Union’s Digital Markets Act (DMA). One notable change is a carousel-style rich result for queries like “hotels near me.” Google is also adding dedicated ‘aggregator units’ … Read more

Google Updates Rel=Canonical Documentation

Google updated their rel canonical documentation in order to clarify how Google handles the extraction of rel canonical annotations. The clarification is not meant to indicate a change in how Google handles rel=canonical annotations but rather to make it explicitly clear how Google processes them. Canonical Link Relation – RFC 5988 Google’s documentation has always … Read more

Google Clarifies the “Google-Extended” Crawler Documentation

Google recently updated the documentation of its Google-Extended web crawler user agent, reflecting changes in product naming and clarifying the impact on search, which may be a concern for those who choose to block the crawler. The updated documentation offers clearer guidance on controlling content access for use in AI model training. Google-Extended User Agent … Read more

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