In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the … Read more
Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is a generic crawler created by Google for the various purposes that fall outside of those of bots that specialize for Search, Ads, Video, Images, News, … Read more
Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move will affect e-commerce businesses globally and comes ahead of the holiday shopping season. The Merchant Center is a tool for online retailers to manage how their products appear across Google’s shopping services. Key Changes & Features The … Read more
Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results, revealing a 14% year-over-year increase in revenue for its core Google Search business. Key Financial Data: Google Search revenue: $48.5 billion (up from $42.6 billion in Q2 2023) Total Alphabet revenue: $84.7 billion (14% increase year-over-year) Operating income: $27.4 billion Net income: $23.6 … Read more
There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction. So, how does Google choose which of your keywords to put forward? There’s a prioritization framework for that! We’ve also … Read more
In a new installment of its “SEO Made Easy” video series, Google provides three simple guidelines for utilizing internal linking to improve SEO. The video, presented by Google’s Martin Splitt, offers valuable insights for improving site structure and user experience. Strategic internal linking highlights your most valuable content, ensuring users and search engines can identify … Read more
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template … Read more
Google has announced it will no longer phase out third-party cookies in Chrome. Instead, it’s trying a new approach that emphasizes user choice and control over their web browsing privacy. Major Policy Reversal For years, the company had been working towards eliminating third-party cookies, repeatedly delaying the implementation due to various challenges. Instead of deprecating … Read more
Google’s John Mueller was asked in an SEO Office Hours podcast if blocking the crawl of a webpage will have the effect of cancelling the “linking power” of either internal or external links. His answer suggested an unexpected way of looking at the problem and offers an insight into how Google Search internally approaches this … Read more
In an SEO Office Hours podcast, Google’s John Mueller answered the question of how to get more product rich results to show in the search results. John listed four things that are important in order to get rich results for product listings. Product Rich Results Product search queries can trigger rich results that presents products … Read more
Google updated their documentation for the Google Labs Google Notes experiment to remind users that Notes will go away at the end of July 2024 and showed how to download notes content, with a final deadline beyond which it will be impossible to retrieve it. Google Notes Notes is an experimental feature in Google Labs … Read more
Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that compares to non-country domain names. The question occurred in the SEO Office Hours podcast. ccTLD Aka Country Code Domain Names Domain names that are specific to countries are called ccTLDs (Country Code … Read more
Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.). His answer offered an insight into the actual value of heading elements for digital marketing. Heading Elements In simple terms, HTML Elements are the building blocks of a web page and they all have their place much … Read more
New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows that AI search engine Perplexity is gaining ground at a remarkable pace. Rapid & Dramatic Changes In AIO Triggers The words that trigger AI Overviews … Read more
The June 2024 Chrome User Experience Report (CrUX) is out and it shows that websites in the real-world experienced an averaged across the board improvement in all Core Web Vitals (CWV) website performance scores. Some of the improvements are attributable to a change in how Interaction To Next Paint is measured, which will be good … Read more
Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also the practical reasons for doing so. The answer reflects how important it is for digital marketing to maintain the flexibility to bend with change. Change: There Isn’t Always A Motivation The discussion … Read more
In this blog post, Miriam discusses 11 Google Business Profile fields that can have a positive impact on how you rank. Source link
Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation was initiated by Lily Ray, who raised concerns about a common challenge where certain content may not be suitable for Google News or Discover but … Read more
