Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old … Read more

Google Reveals How It Catches Fake Local Business Reviews

Google Reveals How It Catches Fake Local Business Reviews

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, … Read more

Google Bard vs. the New Bing

unlock conversational search with microsoft edge

This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to … Read more

Google Search Console Tutorial: Analyzing Traffic Drops

Google Search Console Tutorial: Analyzing Traffic Drops

In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites. … Read more

New Google Search Advisory: Extreme Heat Alerts

New Google Search Advisory: Extreme Heat Alerts

Google has announced a series of measures to provide up-to-date and actionable information to help people and cities cope with rising temperatures due to climate change. These initiatives include new extreme heat alerts on Google Search, the expansion of the Tree Canopy tool for urban planning, and a $5 million investment in the World Resources … Read more

Differences Between Google Analytics 4 And Universal Analytics

How do Google Analytics 4 and Universal Analytics differ? GA4 is the new version of Google Analytics that is about to replace Universal Analytics, where you can get metrics, reports, tracking systems, and others. This is a short outline of the differences between the two. Google Analytics 4 is the newer version of Google Analytics … Read more

Google Updates Search Console With New Merchant Reports

Google Updates Search Console With New Merchant Reports

Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two new ways to see the SEO impact in the SERPs, providing impression and click data from the two different search appearances. Screenshot by Google, modified … Read more

Google Explains Why Sites Should Combine Structured Data

Google Explains Why Sites Should Combine Structured Data

Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about how Google interprets structured data and whether it’s better to combine structured data or two separate them out. Combining multiple structured data is called nesting. … Read more

Q&A on Semantic HTML, Search & Google Search Console [Podcast]

Q&A on Semantic HTML, Search & Google Search Console [Podcast]

Curious about how to improve your website’s SEO with Semantic HTML and Google Search Console? Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how … Read more

Google Rolls Out March 2023 Core Algorithm Update

Google Rolls Out March 2023 Core Algorithm Update

Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. Core algorithm updates can impact search rankings, making it crucial for SEOs and website owners to stay informed and adapt strategies. Monitor site metrics, focus on quality content, and optimize technical aspects to maintain a strong presence … Read more

Google Enhances Healthcare Info Access For US Searchers

Google Enhances Healthcare Info Access For US Searchers

Google is taking steps to improve access to healthcare information for searchers in the United States. Google Search already facilitates easy access to information on US benefits programs such as Medicaid and Medicare. Additionally, Google assists searchers in finding healthcare appointments and identifying which insurance providers are accepted by different healthcare facilities. Now, Google is … Read more

Google Introduces Updated Desktop Search Design

Google Introduces Updated Desktop Search Design

Google is bringing its updated mobile search results design to desktop, the company announced today. The new layout will help users quickly identify websites in search results and ads. What’s Changing? The updated design will include favicons and site names in Google’s desktop search results, similar to the design rolled out to mobile search in … Read more

Google Removes Job Search Experience From South Korean Search Results

Google Removes Job Search Experience From South Korean Search Results

Google updated their Search Central Developers Job Posting page to remove South Korea as a region in which the Job Search Experience is available. Google Search Experience A Search Experience is a rich result, at least three of which are interactive rich results. Rich results stand out from the regular search results, calling attention to … Read more

9 Years of the Google Algorithm

9 Years of the Google Algorithm

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What … Read more

Google Updates Guidance On How to Qualify For Discover Traffic

Google Updates Guidance On How to Qualify For Discover Traffic

Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. Google Discover is Part of Search … Read more

20 Google Analytics Alternatives

Screenshot of the CWV dashboard.

The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. … Read more

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