Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping the future of humanity. His comments reflect how the highest levels of technology leaders think about AI and carry implications for how this will play … Read more
Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on implementing proper HTTP caching headers, SEOs and publishers can improve crawling efficiency and optimize server resources. Updated Crawler Documentation The crawler documentation now has a … Read more
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new … Read more
Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course … Read more
![[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Losing-Traffic-4-Easy-Steps-To-See-How-Googles-AIO.png "[Losing Traffic?] 4 Easy Steps To See How Google's AIO")
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive … Read more
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to other areas of Google as well. The new SERP layout shakes up ecommerce SEO by making Google the new category … Read more
Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. What Is A Canonical URL? In the situation where multiple URLs (the addresses for multiple web pages) have the same content, Google will choose … Read more
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site performance on search visibility. Mueller’s Stance Mueller stated on LinkedIn: “We’ve been pretty clear that Core Web Vitals are not … Read more
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal. Mueller recommends either keeping 301 redirects or removing the AMP subdomain entirely from DNS. For sites with 500,000 pages, crawl budget impact from legacy AMP URLs isn’t a major concern. AMP subdomains have their own separate crawl budget … Read more
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more
Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked by Reddit, and suggested that Search Console should offer content feedback. Mueller’s response challenged SEOs to rethink their approach to content. What’s The Best Length … Read more
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure … Read more
AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join us for our upcoming webinar on October 16th, “Optimizing For Google’s New Landscape And The Future Of Search.” We’ll explore how these changes are impacting … Read more
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often. Health and finance AI Overviews frequently include disclaimers urging users to consult professionals. Google avoids generating AI Overviews for … Read more
In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more
Google’s John Mueller offered a useful for technical SEO tip for those launching a new site that will help your site get picked up by Google faster by avoiding this one common mistake. High Priority For Site Launch Launching a website is a chance to take everything learned from previous experiences and apply them with … Read more
In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings didn’t improve after the last update. Google’s Still Improving The Algorithm Danny said that Google is still working on their ranking algorithm, indicating that more changes (for the … Read more
