A recent discussion in a Facebook SEO group highlighted how Google’s structured data testing tool can produce misleading results, making Schema.org structured data difficult to debug. This is why the tool falls short and why Schema.org provides a better solution. This article doesn’t link to the private Facebook group discussion but it does provide screenshots … Read more
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying … Read more
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the pages dropped from Google’s index and then adding the individual URLs to robots.txt. Google’s John Mueller suggested a solution that goes … Read more
Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12% from last year. Google Services, including Search and YouTube ads, grew by 10% to $84.1 billion. Google Cloud increased revenues by 30% to $12.0 billion … Read more
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently improved. Subtle Word Shifts Make A Difference The art of writing is something SEO should consider now more than ever. … Read more
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design of Google’s homepage, labeling it “another tactic in its long history of tricks to confuse users and limit choice.” She concluded … Read more
Video Summary: Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the intricacies of different rendering methods and how these approaches impact website performance, user experience, and search engine optimization … Read more
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links … Read more
Google launched two updates in December that rolled out in succession like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs who braced for SERP drama were met with a surprising impact. Facebook Groups: The Update Was Good! A common theme in Facebook and forum posts is that … Read more
Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping the future of humanity. His comments reflect how the highest levels of technology leaders think about AI and carry implications for how this will play … Read more
Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on implementing proper HTTP caching headers, SEOs and publishers can improve crawling efficiency and optimize server resources. Updated Crawler Documentation The crawler documentation now has a … Read more
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new … Read more
Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course … Read more
![[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Losing-Traffic-4-Easy-Steps-To-See-How-Googles-AIO.png "[Losing Traffic?] 4 Easy Steps To See How Google's AIO")
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive … Read more
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to other areas of Google as well. The new SERP layout shakes up ecommerce SEO by making Google the new category … Read more
Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. What Is A Canonical URL? In the situation where multiple URLs (the addresses for multiple web pages) have the same content, Google will choose … Read more
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site performance on search visibility. Mueller’s Stance Mueller stated on LinkedIn: “We’ve been pretty clear that Core Web Vitals are not … Read more
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal. Mueller recommends either keeping 301 redirects or removing the AMP subdomain entirely from DNS. For sites with 500,000 pages, crawl budget impact from legacy AMP URLs isn’t a major concern. AMP subdomains have their own separate crawl budget … Read more
