Is Author Expertise Important To Google’s Algorithm?

Is Author Expertise Important To Google's Algorithm?

Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he assumed there was some indirect work done on author expertise but noted that it was a “fuzzy area.” E-A-T and Google’s Algorithm It’s established already … Read more

Is Google’s MUM A Search Ranking Factor?

Is Google’s MUM A Search Ranking Factor?

At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a new AI milestone for understanding information,” MUM is designed to make it easier for Google to answer complex needs in search. Google promised MUM is … Read more

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